In this episode of Art & Cocktails, host Ekaterina Popova speaks with Tatum Dooley—writer, brand strategist, and founder of Art Forecast. Tatum shares how she built a trusted curatorial platform that bridges art, fashion, and design while spotlighting emerging artists and helping demystify the art world.
We discuss:
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How Art Forecast evolved from an Instagram account to a Substack and PR studio
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Why storytelling and consistency matter more than chasing trends
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How to build your own creative platform with purpose and integrity
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Practical advice for writers, curators, and creatives entering the art world
Whether you’re an artist, curator, or collector, this episode will inspire you to think differently about visibility, community, and the future of contemporary art.
Learn more about Art Forecast: https://artforecast.substack.com
📷 Follow Tatum on Instagram: @artforecast
Sponsors:
🎁 Get free guides, templates, and artist tools to grow your creative career: createu.co/free
Submit or subscribe to Create! Magazine: https://createmagazine.co
Start learning with micro-courses on Create U: https://createu.co
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