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July 30, 2025 41 mins

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What exactly does a credit union’s chief strategy officer do?  


On the show today is Bill Snider, the Chief Strategy & Innovation Officer at Clearview Federal Credit Union, a credit union with around $2 billion in assets that serves 10 counties around Pittsburgh.


Longtime listeners will recall that I have expressed skepticism about strategies at many credit unions, also their commitment to innovation.


Snider is here to show that in fact a credit union indeed can have a genuine strategy and be innovative and, importantly, these abilities are essentials for Clearview which - by virtue of its location - has to compete with PNC, a Pittsburgh local bank that also has assets of about $555 billion and is in fact the seventh largest bank in the US. But Pittsburgh is its home and definitely plays on the local angle.


The show is wide ranging - we talk about AI, mobile apps, and also community service and feeding the hungry.


But all of that is in the innovative stew that a chief strategy officer has to deal with today.


Listen up.


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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto





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