What makes a top-performing rep truly unstoppable? Carlos Morales reveals how ‘simplify and execute’ became his secret weapon—taking him from a failed first month to 29 deals in 30 days.
Carlos Morales is the co-founder of Pacific United Power and Real Sales Dynamics, the largest YouTube and TikTok channel in solar sales. Known for his no-fluff, all-results training style, Carlos has closed over 1,000 deals and led high-performance sales blitzes across multiple states, generating hundreds of installs in just days. In this episode, Carlos unpacks his unexpected journey from child protective services investigator to solar industry leader—and how being coachable, consistent, and humble helped him master the art of door-to-door.
In this conversation, Sam and Carlos discuss:
- Carlos’s unexpected journey from child protective services investigator to one of the top solar sales leaders in the U.S.—and how he turned adversity into a superpower.
- The power of simplification in sales training and why most reps fail because they overcomplicate what should be instinctive.
- How Real Sales Dynamics became the largest solar sales channel.
- Why blitzes have become the future of solar sales, and how Carlos builds high-performing teams that generate over 100 installs in 10 days.
The two traits that matter more than experience—and why ego is the enemy of performance.
Why the top 1% in door-to-door sales are not only great closers, but genuinely enjoyable people to be around—and how that energy translates into results.
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