In this episode of The D2D Podcast, Hunter Lee sits down with Mike Goldenstein, CRO of Roofle Technologies and a seasoned B2B sales veteran with over 30 years in the roofing industry. Mike shares his powerful journey from installer to contractor to corporate leader, offering insights into how sales culture—and customer expectations—have transformed in the age of internet transparency.
Whether you're a seasoned rep or just getting started, this conversation will shift how you think about building trust at the door. Mike dives deep into what makes a high-performing sales team today: creativity, preparation, collaboration, and long-term thinking.
You'll hear how Roofle is helping reps earn a seat at the kitchen table faster than ever—with instant quotes powered by aerial mapping and real-time pricing. But this episode isn’t about pushing tech—it’s about helping reps meet modern buyers where they are, without losing the personal touch that defines door-to-door sales.
If you’ve ever lost a deal because you couldn’t give a quote on the spot, or felt stuck when customer behavior changed, this episode is for you.
You’ll find answers to key questions such as:
- How can I close more roofing deals by earning trust faster at the door?
- What does it take to succeed in B2B sales when knocking on businesses, not just homes?
- How do I stay motivated when I'm in a slump or missing my sales goals?
- What are the biggest mindset shifts reps must make to succeed in 2025 and beyond?
- How can tech like Roofle integrate with my existing door-to-door sales flow?
Get in touch with Mike Goldenstein and Roofle:
🔗 Try the software or book a demo: https://roofle.com
📷 Instagram: @roofingmadesimple
💼 LinkedIn: Mike Goldenstein
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