493: How to Survive When 50% of the Industry Fails: J.D. De La Rosa on Building Sustainable D2D Teams | The D2D Podcast

In this episode of The D2D Podcast, Sam Taggart sits down with J.D. De La Rosa, founder of Roofio and founding partner of Services Summit. With nearly two decades of experience in direct sales and renewable energy, J.D. shares insights every new or struggling rep and every manager leading a team can use to build resilience, diversify skills, and prepare for the changing landscape of home services.

From his early days knocking doors in New York to building companies in security, solar, and roofing, J.D. has experienced the highs, the setbacks, and the pivots that come with this industry. He’s seen firsthand how market shifts, financing changes, and industry consolidations can make or break a business and he explains why adaptability is the key to long-term growth.

This conversation goes beyond sales tactics. Whether you’re brand new to the doors or responsible for guiding a sales force, this episode will help you think bigger and lead better.

You’ll find answers to key questions such as:

• How do you stay motivated and confident when facing rejection in your first year?
• Why is diversification (solar, roofing, HVAC, etc.) becoming critical for both reps and managers?
• What mindset shifts help you weather downturns in the market?
• How can networking and industry events create breakthrough opportunities for individuals and teams?
• What advice would a 20-year veteran give to his younger self and to today’s sales leaders?

Get in Touch with J.D. De La Rosa & Roofio:
 🔗 Personal: J.D. De La Rosa
🔗 Company: Roofio

Don’t miss J.D. De La Rosa live at Services Summit | Nov 4–5, 2025 in Austin, TX.

Join industry leaders in roofing, solar & home services. Tickets at servicessummit.com | Follow @servicessummit2025

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