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Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this series is Faisal Khan, the founder of Nomad Coffee Studio, the market leader in specialty coffee in Pakistan.
In this series, Faisal and Lee will discuss Pakistan as an emerging market and the intentional approach that Nomad Coffee Studio is taking to lay the ground for an industry that builds for the long term.
The episodes in this series are:
1. Pakistan - An Emerging Coffee Market - https://youtu.be/njDGg9kUabk
2. Pioneering A Specialty Coffee Market - https://youtu.be/E96HKybNiUU
3. Building The Pakistani Coffee Industry - https://youtu.be/hvOyg2E9NVg
4. First To Market In Pakistan's Emerging Coffee Industry - https://youtu.be/CxNVIlEjtpY
5. Pakistan's Coffee Industry Is Booming - https://youtu.be/8TvfUDUVxG0
In this episode of the Daily Coffee Pro by Map It Forward, host Lee Safar continues her conversation with Faisal Khan from Nomad Coffee Studios in Karachi, Pakistan.
They discuss the evolving coffee industry in Pakistan, emphasizing the importance of values, relationships, and the shift towards independent coffee shops.
Faisal shares his journey of building the first roastery in Pakistan, training baristas, and establishing meaningful partnerships with coffee producers worldwide.
They also talk about the potential and challenges of the market, including the significance of keeping the consumer engaged and the role of independent cafes in defining the coffee culture in Pakistan.
This insightful episode is a must-watch for anyone interested in the future of the coffee industry in emerging markets.
00:00 Introduction: Defining the Coffee Industry
00:39 Sponsorship Message: Become a Coffee Consultant
01:18 Emerging Coffee Market in Pakistan
01:35 Mindset of a First-to-Market Business Owner
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