76 | The Ultimate Guide to Partnering | Principles that Help Tech Businesses Thrive

As the technology industry continues to hasten its evolution through continually changing global macro events, accelerating technical advances, and changes in the social constructs of how and why we work, building successful partnerships has never been so important.

Vince Menzione has spent the last 25 years of his career thinking about how to create successful partnerships and joins this LIVE episode of The Data Binge Podcast to highlight a winning framework for how to get partnerships right. As a former Microsoft General Manager of Partner Strategy, host of the Ultimate Guide to Partnering podcast, and founder of the tech consulting firm Ultimate Partnerships, Vince brings an aptitude and energy for partnerships that can drive change in any tech organization.

This discussion will include the following topics:

The 8 principles of partnership success: understanding the very idea of what partnership between organizations means and why it’s increasing in importance

Evolutions in the partner landscape, and the impact of hyper evolving global trends on partner strategy across the tech domain

The power of thought leadership: the learnings from creating a 5-year passion project, “The Ultimate Guide to Partnering”, and lessons of culture, leadership, and the obligation to lead with diverse and inclusive values that reach beyond our typical fields of impact

Key Takeaways:

[1:44] The recent speed of technology from Gaming to NFT’s, to emerging Metaverse experiences

[4:19] How Vince has built and maintained a 5-year podcast hyper focused on the world of successful tech partnerships

[5:22] Vince’s background and career direction, starting as the general manager of US public sector strategies for Microsoft across 9 years

[6:56] The era in which every organization is adapting to the advancements of technology

[11:31] How partnering is a phenomena that is all around us in the business ecosystem

[20:25] Successful mindsets to partnering

[23:39] The importance of building a brand and a brand story

[25:17] Intuitive alignment, communication and adjustment towards success cross organizationally

[28:44] Commitment before focus

[31:02] Thinking differently to build successful ecosystems

[37:39] An insight for people who don’t want to get involved with partnering

[41:13] The three C’s: culture, communication, commitment

[45:11] The partnership manifesto: Why people need to partner better

[46:55] Diversity, inclusion, and leadership

[50:50] On the issue of age discrimination, early retirement, and the lost value of experienced leadership in the tech industry

[56:42] The power of communit