August 7, 2025 • 23 mins
Let’s just be real.
The ground has shifted—and it’s not just a ripple. It’s a full-blown seismic shift under every industry, every role, every business model. In this episode, I’m unpacking what that actually means for those of us in the retail auto world and beyond as we navigate artificial intelligence.
You’ve seen the AI overviews show up before Google search results. You’ve heard the noise "AI is coming for your job." But here’s the kicker: whether you believe it will or won’t, you’re probably right.
What we explore in this episode is the why behind that statement, and more importantly, what you can do about it.
If you’re someone who’s wondering how to adapt, how to lead, how to stay relevant—or heck, even how to start thinking about AI in a way that serves you and your team—this one’s for you.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
MC (00:00):
This episode is brought to you by FlexDealer.
Hey auto industry.
Welcome to this episode of theDealer Playbook Podcast.
Today, we are going to betalking about as many thoughts
(00:23):
as I can come up with aroundartificial intelligence.
More important, where youshould be thinking about it.
Stay tuned, guys.
What can I say?
The world beneath us, the veryground beneath us, has shifted,
and here we are.
It's at time of recordingAugust 2025.
(00:46):
You can't go more than a swipeor two without hearing about
artificial intelligence in someway, shape or form.
You've probably noticed whenyou go to Google, there's now a
button that says AI mode.
You probably noticed when youdo a Google search, you see the
AI overviews before any of theorganic, traditional, organic
listings.
And I can't even believe I'musing the word traditional with
(01:08):
something that's digital,because traditional used to
meant well, traditional printand billboards and TV and radio.
But it's kind of an indicationat how quickly things move if
you're not paying attention, ormaybe you're unwilling to pay
attention.
Either way, things are on themove and I think it's only
important here, in a very dealerplaybook-esque fashion, that we
(01:31):
dig into artificialintelligence.
And boy, there are a millionand one different places that we
could start.
Actually, chatgpt wouldprobably correct me on that
number and tell me there'strillions of places that we
could start, but I think here'swhere I want to go.
First, let's set the table.
Artificial intelligence is notgoing anywhere and we are
(01:54):
experiencing it at its worst.
Today is the worst that AIplatforms will ever be.
We see governments around theworld making massive investments
.
We see companies like Nvidiacreating chipsets that are more
powerful than they've ever been.
We are seeing power and energycompanies boldly anticipating
(02:18):
the future, because the energyconsumption for where we're
going with AI is going to beotherworldly, something we've
never seen.
You were worried about EVvehicle charging infrastructure
and whether the power grid couldhelp work with that.
Wait till we talk about thepower consumption estimates of
(02:41):
artificial intelligence just ina minute.
But what's exciting about thisis it's the first time in the
last what?
35, 40 years that quiteliterally, the playing field in
every industry has been leveled,completely leveled, and that's
(03:02):
kind of an exciting notion, andI think we'll talk about that in
just a little bit as well andwhy I see it that way.
But there's a lot ofconversation out there.
You can't go more than one ortwo scrolls on any social
platform without hearing some AIor technologist expert talking
about the implications ofartificial intelligence.
You see founders of thedifferent AI chat companies,
(03:26):
like OpenAI, sam Altman, outthere giving fireside
discussions about AI and thethings they're thinking about.
And, of course, if you go toLinkedIn, which is where I hang
out the most, love to connectwith you there wink, wink, nudge
, nudge.
You're seeing a lot of us inthe retail auto industry trying
(03:48):
to reconcile our thoughts basedon where we're seeing things
today and where, based on all ofthis information that we have,
we think things are going to gotomorrow.
Well, I think one of the biggestchallenges that we're facing
right now is this idea of beingreplaced by AI, and there's two
(04:10):
sides to this coin.
There are those out there whosevoices are quite loud, saying
AI is going to replace your job,and then there's those that say
, well, it's going to augmentyour job, it's going to make
your job more efficient.
Well, I think it's importantthat we kind of look at both
sides of that, because thereality of it is and I think
(04:31):
this is where we should start,because it's probably the most
pressing topic when it comes toAI and AI adoption is that, if
you believe AI is going toreplace your job and if you
believe AI will not replace yourjob in both instances, I
(04:52):
believe you are correct.
Here's what I mean by that Ifyou are going into job
preservation mode and you'regoing to hang on so tightly to
the way that your job isperformed today, you're replaced
, but because of the levelplaying field, because none of
(05:15):
us really know what we don'tknow yet.
If your idea of jobpreservation is to say, wait a
minute, I am going to learn andstudy and implement and test and
fail and succeed with AI toaugment the work that I do today
, I believe you'll be in aposition in your organization,
(05:38):
one of the few who will be ableto create the new version of
your job.
Again, if you're so dependenton hanging on tight to the way
things are currently being doneout, if you take what you are
currently doing and run itthrough AI tools and put
(06:01):
yourself in a position ofinnovation and experimentation,
I believe you now create the newversion of your job that your
organization is going to look toyou for as the subject matter
expert.
And that is the way I amthinking about job preservation.
That's the way I'm thinkingabout how to continue to grow in
(06:22):
an AI augmented slash drivenworld.
I choose not to be afraid of it.
I choose to embrace it in thebest way that I know how, having
a measure of faith that myefforts, my movement, my leaning
in will provide me the claritythat is required in order for me
to go to the next level.
(06:44):
I want to try and draw this nowto why AI is not going anywhere
and why I believe it'sincumbent upon us to lean in and
to start asking questions, tosign up for a GPT account at 20
bucks a month and say, hey, look, I'm really interested in
learning about artificialintelligence and all of the
(07:04):
possibilities.
Granted, there are things Idon't know to ask.
What questions should I beasking, as a beginner, to start
learning about the implicationsof AI and how I can apply it to
my current workflow?
Here's what I do for a living,here's the nuance of my job, et
cetera, et cetera.
And boy, wouldn't that be justa great starting place to start
(07:25):
picking up the reins andlearning what you don't know.
You don't know yet, but becauseall of us don't know what we
don't know and some of us thinkwe know what we know that's one
of the reasons why the playingfield is so level.
I don't believe it's been thislevel for 35 years, like I was
saying, let me explain.
35 years ago the intercom in theCirillo household chirps and
(07:51):
it's my dad and he says guys,come down to the office.
And so we, myself and mysiblings, we make our way down
to the office.
There's my dad sitting at hiscomputer.
He's like Dr Claw frominspector gadget.
His back is to the door.
We walk in and he says watchthis.
And he connects to the internet.
This is around 1993.
(08:13):
The home internet is this newthing.
At least where I was living wehad never seen anything like it.
My dad connects to the internet,goes to the Encyclopedia
Britannica website and slowlyturns around to us as the
website's loading and says thisis going to kill the
encyclopedia salesperson.
(08:34):
And I remember gosh, 1993, I'mwhat?
10, 11 years old.
I remember thinking whoa, youknow what?
Because at that time, for youyoungins, at that time,
encyclopedia salespeople wouldcome to your house once or twice
(08:55):
a year to sell you an updatedvolume A through Z or Zed of
every edition of theEncyclopedia Britannica.
Similarly, vacuum salespeople,ointment salespeople, I mean
people were coming to the doorlike crazy, trying to sell stuff
.
I mean gosh, now that I'velived in Texas for a little
while, I realize thatdoor-to-door soliciting is alive
(09:18):
and well.
There's a salesperson foreverything here.
But you know what my dad was soright, I was more enamored by
this thing called the internetand the access it gave.
But what my dad understood 35years ago is yeah, this, this
(09:41):
thing called the internet, isgoing to make way to level the
playing field.
It will absolutely get rid ofjobs done the way that they had
been performed up to that point.
But, as we all know, lookingback over the last 35 years, the
internet provided and createdmillions upon millions more jobs
(10:04):
.
Well, you know what?
At this time, our familybusiness was publishing phone
books.
If you want to talk about jobpreservation, if you want to
talk about a proof point to thethesis that you need to lean
into the future, we publishedphone books.
That's what we did, and backthen it took all of about eight
years for us to get out of thatbusiness before we realized the
(10:28):
impending extinction.
Do phone books still exist?
Yeah, what are they doing?
They're holding up computermonitors.
You know, you're using it as amakeshift booster seat when you
go camping what was once areally profitable business.
(10:51):
My dad saw the writing on thewall in 1993 and said wait a
minute, this is going to changeeverything.
This is going to kill the oldway of doing things.
This is going to usher in a newera of business, of commerce,
transaction, relationshipbuilding, so on and so forth.
And, like I said, I think wecan all agree looking back over
the last 35 years, that'sexactly what happened.
(11:12):
Well, here we are again in avery critical moment in our
human existence, in our humanhistory, where the playing field
once again has been leveled,where I now, like my father,
look into this camera and I say,hey, ai is.
(11:34):
And to build your life in waysthat you don't even know yet and
(12:01):
not knowing yet is okay.
Doing nothing about it foreveris not okay, and I think you
know, for those of you that arejoining me that are listening to
this, we need to really payattention.
Ai is not going anywhere and infact, it's not going anywhere to
this degree.
(12:21):
You've got governmentsinvesting billions of dollars
into it.
You have power and energycompanies anticipating the
consumption needs alone ofAmerica's consumption of AI
alone.
You have companies like NVIDIAwho are fabricating new chips,
more powerful chips, fasterchips to accommodate the
(12:41):
processing power alone.
Speaking of energy consumption,to just really drive this point
home that it's not goinganywhere they anticipate that in
the next five years, the energyconsumption alone of AI's needs
is going to be somewhere around98 gigawatt hours.
A 98 gigawatt power facilitywill be required in order to
(13:03):
power America's consumption ofAI.
Guys, a 98 gigawatt powerfacility would be the size of
the city of Dallas, and by thecity of Dallas I mean the Dallas
Metroplex, and by the DallasMetroplex I mean from concrete
on the west to concrete on theeast.
We're talking about like 80miles.
(13:29):
Hey, does your marketing agencysuck?
Listen, before we hop back intothis episode.
I know you know me as the hostof the Dealer Playbook, but did
you also know that I'm the CEOof FlexDealer, an agency that's
helping dealers capture betterquality leads from local SEO and
hyper-targeted ads that convert?
So if you want to sell morecars and finally have a partner
that's in it with you, thatdoesn't suck, visit
(13:51):
flexdealercom.
Let's hop back into thisepisode Now.
You might be skeptical.
You might say no way, thatsounds way too big.
Well, mark Zuckerberg, if yougo to his posts on Facebook,
you'll see him speaking not justabout AI, but artificial
superintelligence, and you'llsee a post that he put out a
(14:14):
couple of weeks ago.
So we're talking about earlyJuly 2025, where he speaks of
the one gigawatt hour powerfacility that they're building
for AI, for their AI superintelligence, for their Lama
model, and they superimpose thesquare footage of this building
over the island of manhattan.
This is where you do the timthe tool, man taylor, you go a
(14:42):
power facility the size ofmanhattan, one gigawatt hour and
they're saying 98 gigawatthours.
Ai is not going anywhere.
This is it.
It.
It's here and it's incumbentupon each of us to be thinking
to the future.
What don't I know that I shouldknow.
Well, you can ask GPT what arethe possibilities inside of what
(15:05):
I currently do?
Get the answer and start moving.
Get the answer and start moving, start taking action, start
experimenting, start failing,start moving forward with it
(15:26):
because it's here.
But all of this, while kind ofscary right, I mean, you're
telling me that AI models noware creating their own code, set
to never be able to shut down,to never be able to
self-destruct or to be promptedto destruct.
No, no, no, no, no, no, no, no,no, no.
What Are you serious?
What happens when these modelsfully integrate with a 98
(15:47):
gigawatt power facility that canjust like become its own Tony
Stark or Iron man or whatever?
It's kind of scary.
There's been moments through allof this, as I've been learning
more and more about it and wherethings are going, and the
worries of Sam Altman talkingabout his worries about misuse
and fraud and bad actors andjust people getting their hands
(16:09):
on such powerful technology,that I'm like, wait, if we can't
shut this down, if this createsits own non-self-destruct code,
if people are going to be usingit bad, how do you unplug it?
How do you unplug somethingthat can't be unplugged?
And this is where the openingcredits of the Terminator start.
But but okay, are you listening?
(16:34):
Are you leaning in?
Are you wondering where I'mgoing with this?
I'm going to hedge my bet onsomething I'm open to being
wrong.
I'm open to this podcastepisode playing in the future,
with AI robots walking aroundeverywhere being like what an
idiot.
But I'm going to hedge my betshere.
I'm going to make a predictionthat, as technology becomes an
(16:59):
even deeper part of our lives,of our society, of what drives
the economy of governments, ofquite literally everything we do
that our desire will be forhuman connection.
There's something innate ineach of our DNA, whether we want
(17:25):
to admit it or not, whetherwe're extroverted or introverted
, where, given enough loneliness, surrounded by too much of the
unnatural, our human desire isto connect with another human.
And there's reasons for that.
And there's reasons for thatHumans can trust one another.
(18:00):
We not only desire to trust, wedesire to be trusted.
We not only desire to love, wedesire to see.
But we desire to be seen, tohave empathy one for another, to
make somebody else feel good,to be of service and to be
useful.
And it's not really productivefor us to go down the wormhole
and say we're all going to bereplaced, none of us are going
to have to work, none of us aregoing to have to exist.
(18:22):
The robots are going to takeover, they're going to take all
of our jobs, they're going to doall these things.
There's just no sense in doingthat.
What we should be doing issaying what don't I know that I
should know, what questionshaven't I asked that I should
ask what can I learn that I needto learn?
What can I do to create thenext version of the work that I
do and, most importantly, howcan I utilize the technology to
(18:48):
do what I think is going to bethe most important thing here in
the future Speed up humanconnection.
Speed it up.
Let's get from technology tohandshake, to warm embrace, to
community, to collaboration, toconnection, as quickly as
(19:11):
possible, because the thing thatwe are going to desire then,
that we desire now, is toconnect in a meaningful way with
another human being.
So maybe you're a dealership ofthe future.
What are human beings in thefuture going to want?
Connection Newsflash.
What are human beings of 2025,of 2000, of 1950, of 1900 want?
(19:38):
They want connection.
And so, if we look historicallyand also to the future, if we
look inward as well as outward,what we realize is that, even in
a technology dominated oraugmented or driven world, as
long as human beings exist here,we need to place our chips on
(20:00):
human connection, humanexperience, human love, human
trust, empathy, idea exchangesand so forth.
My prediction is that we will gothrough phases where we're like
I love AI.
(20:22):
It makes me feel like amagician.
I can do things that I nevercould do.
I can code.
I know Kung Fu Right, thenwe're going to kind of push back
on it.
We're going to be like wait aminute, who's regulating this?
I don't, maybe I don't likethat.
It's integrated into everythingand knows everything about me.
I know we joke about Facebookand all these companies knowing
(20:45):
everything about us, but like,like, maybe I don't like that
anymore because it knows mebetter than I know myself, and
that's kind of creepy.
And then we're going to acceptand we're going to be like,
actually, maybe I do, like thatit knows everything about me.
And before you know it, we'regoing to be walking down the
street.
Robots are going to bedelivering our amazon packages
like humanoid robots.
It's going to weird us out atfirst, and then we're going to
be walking down the street.
(21:05):
Robots are going to bedelivering our Amazon packages
like humanoid robots.
It's going to weird us out atfirst, and then we're going to
be like, oh, it's kind ofconvenient.
And then we're going to acceptit.
And before you know it, we'reall in the opening credits of
the Jetsons, right, but even inthe Jetsons there were families,
there were communities, therewere businesses and there was
(21:29):
humanity.
And so I guess where I want toget us to is just that, If I had
to place my bets on theplaybook here, it's to learn as
much as we can, to not be afraidto move forward boldly,
excitedlyly, with the purpose ofhelping other people connect in
(21:50):
more meaningful ways.
Well, listen, there's so manydifferent places we could have
gone.
Like I said, gpt could tell usthe trillion other ways that
this episode could have gone,but I really wanted it to be a
conversation opener, not anender, not a closer.
There's too many people outthere that want to close the
conversation.
Be the smartest person in theroom.
I'm not the smartest person inthe room.
(22:11):
If if I were, I wouldn't stillbe hosting this podcast and
taking ferocious notes like theway I do.
But listen, I so, so deeplyappreciate that you've been here
this whole time.
Are we going on?
14 years, no Eleven?
How many years are we at?
We're at so many years You'vebeen here.
(22:32):
I'd like to say thank you to allof the new listeners and
subscribers.
It means the world to me.
I want you to remember to keepthe playbook open.
We're going to be having moreconversations about artificial
intelligence, its implications,where things are going, how
they're moving and shaking, and,obviously, the reality that
human connection matters most.
Hey, thanks for listening tothe Dealer Playbook Podcast.
(22:53):
If you enjoyed tuning in,please subscribe, share and hit
that like button.
You can also join us and theDPB community on social media.
Check back next week for a newDealer Playbook episode.
Thanks so much for joining.
This episode is brought to you by FlexDealer.
Hey auto industry.
Welcome to this episode of theDealer Playbook Podcast.
Today, we are going to betalking about as many thoughts
(00:23):
as I can come up with aroundartificial intelligence.
More important, where youshould be thinking about it.
Stay tuned, guys.
What can I say?
The world beneath us, the veryground beneath us, has shifted,
and here we are.
It's at time of recordingAugust 2025.
(00:46):
You can't go more than a swipeor two without hearing about
artificial intelligence in someway, shape or form.
You've probably noticed whenyou go to Google, there's now a
button that says AI mode.
You probably noticed when youdo a Google search, you see the
AI overviews before any of theorganic, traditional, organic
listings.
And I can't even believe I'musing the word traditional with
(01:08):
something that's digital,because traditional used to
meant well, traditional printand billboards and TV and radio.
But it's kind of an indicationat how quickly things move if
you're not paying attention, ormaybe you're unwilling to pay
attention.
Either way, things are on themove and I think it's only
important here, in a very dealerplaybook-esque fashion, that we
(01:31):
dig into artificialintelligence.
And boy, there are a millionand one different places that we
could start.
Actually, chatgpt wouldprobably correct me on that
number and tell me there'strillions of places that we
could start, but I think here'swhere I want to go.
First, let's set the table.
Artificial intelligence is notgoing anywhere and we are
(01:54):
experiencing it at its worst.
Today is the worst that AIplatforms will ever be.
We see governments around theworld making massive investments
.
We see companies like Nvidiacreating chipsets that are more
powerful than they've ever been.
We are seeing power and energycompanies boldly anticipating
(02:18):
the future, because the energyconsumption for where we're
going with AI is going to beotherworldly, something we've
never seen.
You were worried about EVvehicle charging infrastructure
and whether the power grid couldhelp work with that.
Wait till we talk about thepower consumption estimates of
(02:41):
artificial intelligence just ina minute.
But what's exciting about thisis it's the first time in the
last what?
35, 40 years that quiteliterally, the playing field in
every industry has been leveled,completely leveled, and that's
(03:02):
kind of an exciting notion, andI think we'll talk about that in
just a little bit as well andwhy I see it that way.
But there's a lot ofconversation out there.
You can't go more than one ortwo scrolls on any social
platform without hearing some AIor technologist expert talking
about the implications ofartificial intelligence.
You see founders of thedifferent AI chat companies,
(03:26):
like OpenAI, sam Altman, outthere giving fireside
discussions about AI and thethings they're thinking about.
And, of course, if you go toLinkedIn, which is where I hang
out the most, love to connectwith you there wink, wink, nudge
, nudge.
You're seeing a lot of us inthe retail auto industry trying
(03:48):
to reconcile our thoughts basedon where we're seeing things
today and where, based on all ofthis information that we have,
we think things are going to gotomorrow.
Well, I think one of the biggestchallenges that we're facing
right now is this idea of beingreplaced by AI, and there's two
(04:10):
sides to this coin.
There are those out there whosevoices are quite loud, saying
AI is going to replace your job,and then there's those that say
, well, it's going to augmentyour job, it's going to make
your job more efficient.
Well, I think it's importantthat we kind of look at both
sides of that, because thereality of it is and I think
(04:31):
this is where we should start,because it's probably the most
pressing topic when it comes toAI and AI adoption is that, if
you believe AI is going toreplace your job and if you
believe AI will not replace yourjob in both instances, I
(04:52):
believe you are correct.
Here's what I mean by that Ifyou are going into job
preservation mode and you'regoing to hang on so tightly to
the way that your job isperformed today, you're replaced
, but because of the levelplaying field, because none of
(05:15):
us really know what we don'tknow yet.
If your idea of jobpreservation is to say, wait a
minute, I am going to learn andstudy and implement and test and
fail and succeed with AI toaugment the work that I do today
, I believe you'll be in aposition in your organization,
(05:38):
one of the few who will be ableto create the new version of
your job.
Again, if you're so dependenton hanging on tight to the way
things are currently being doneout, if you take what you are
currently doing and run itthrough AI tools and put
(06:01):
yourself in a position ofinnovation and experimentation,
I believe you now create the newversion of your job that your
organization is going to look toyou for as the subject matter
expert.
And that is the way I amthinking about job preservation.
That's the way I'm thinkingabout how to continue to grow in
(06:22):
an AI augmented slash drivenworld.
I choose not to be afraid of it.
I choose to embrace it in thebest way that I know how, having
a measure of faith that myefforts, my movement, my leaning
in will provide me the claritythat is required in order for me
to go to the next level.
(06:44):
I want to try and draw this nowto why AI is not going anywhere
and why I believe it'sincumbent upon us to lean in and
to start asking questions, tosign up for a GPT account at 20
bucks a month and say, hey, look, I'm really interested in
learning about artificialintelligence and all of the
(07:04):
possibilities.
Granted, there are things Idon't know to ask.
What questions should I beasking, as a beginner, to start
learning about the implicationsof AI and how I can apply it to
my current workflow?
Here's what I do for a living,here's the nuance of my job, et
cetera, et cetera.
And boy, wouldn't that be justa great starting place to start
(07:25):
picking up the reins andlearning what you don't know.
You don't know yet, but becauseall of us don't know what we
don't know and some of us thinkwe know what we know that's one
of the reasons why the playingfield is so level.
I don't believe it's been thislevel for 35 years, like I was
saying, let me explain.
35 years ago the intercom in theCirillo household chirps and
(07:51):
it's my dad and he says guys,come down to the office.
And so we, myself and mysiblings, we make our way down
to the office.
There's my dad sitting at hiscomputer.
He's like Dr Claw frominspector gadget.
His back is to the door.
We walk in and he says watchthis.
And he connects to the internet.
This is around 1993.
(08:13):
The home internet is this newthing.
At least where I was living wehad never seen anything like it.
My dad connects to the internet,goes to the Encyclopedia
Britannica website and slowlyturns around to us as the
website's loading and says thisis going to kill the
encyclopedia salesperson.
(08:34):
And I remember gosh, 1993, I'mwhat?
10, 11 years old.
I remember thinking whoa, youknow what?
Because at that time, for youyoungins, at that time,
encyclopedia salespeople wouldcome to your house once or twice
(08:55):
a year to sell you an updatedvolume A through Z or Zed of
every edition of theEncyclopedia Britannica.
Similarly, vacuum salespeople,ointment salespeople, I mean
people were coming to the doorlike crazy, trying to sell stuff
.
I mean gosh, now that I'velived in Texas for a little
while, I realize thatdoor-to-door soliciting is alive
(09:18):
and well.
There's a salesperson foreverything here.
But you know what my dad was soright, I was more enamored by
this thing called the internetand the access it gave.
But what my dad understood 35years ago is yeah, this, this
(09:41):
thing called the internet, isgoing to make way to level the
playing field.
It will absolutely get rid ofjobs done the way that they had
been performed up to that point.
But, as we all know, lookingback over the last 35 years, the
internet provided and createdmillions upon millions more jobs
(10:04):
.
Well, you know what?
At this time, our familybusiness was publishing phone
books.
If you want to talk about jobpreservation, if you want to
talk about a proof point to thethesis that you need to lean
into the future, we publishedphone books.
That's what we did, and backthen it took all of about eight
years for us to get out of thatbusiness before we realized the
(10:28):
impending extinction.
Do phone books still exist?
Yeah, what are they doing?
They're holding up computermonitors.
You know, you're using it as amakeshift booster seat when you
go camping what was once areally profitable business.
(10:51):
My dad saw the writing on thewall in 1993 and said wait a
minute, this is going to changeeverything.
This is going to kill the oldway of doing things.
This is going to usher in a newera of business, of commerce,
transaction, relationshipbuilding, so on and so forth.
And, like I said, I think wecan all agree looking back over
the last 35 years, that'sexactly what happened.
(11:12):
Well, here we are again in avery critical moment in our
human existence, in our humanhistory, where the playing field
once again has been leveled,where I now, like my father,
look into this camera and I say,hey, ai is.
(11:34):
And to build your life in waysthat you don't even know yet and
(12:01):
not knowing yet is okay.
Doing nothing about it foreveris not okay, and I think you
know, for those of you that arejoining me that are listening to
this, we need to really payattention.
Ai is not going anywhere and infact, it's not going anywhere to
this degree.
(12:21):
You've got governmentsinvesting billions of dollars
into it.
You have power and energycompanies anticipating the
consumption needs alone ofAmerica's consumption of AI
alone.
You have companies like NVIDIAwho are fabricating new chips,
more powerful chips, fasterchips to accommodate the
(12:41):
processing power alone.
Speaking of energy consumption,to just really drive this point
home that it's not goinganywhere they anticipate that in
the next five years, the energyconsumption alone of AI's needs
is going to be somewhere around98 gigawatt hours.
A 98 gigawatt power facilitywill be required in order to
(13:03):
power America's consumption ofAI.
Guys, a 98 gigawatt powerfacility would be the size of
the city of Dallas, and by thecity of Dallas I mean the Dallas
Metroplex, and by the DallasMetroplex I mean from concrete
on the west to concrete on theeast.
We're talking about like 80miles.
(13:29):
Hey, does your marketing agencysuck?
Listen, before we hop back intothis episode.
I know you know me as the hostof the Dealer Playbook, but did
you also know that I'm the CEOof FlexDealer, an agency that's
helping dealers capture betterquality leads from local SEO and
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(13:51):
flexdealercom.
Let's hop back into thisepisode Now.
You might be skeptical.
You might say no way, thatsounds way too big.
Well, mark Zuckerberg, if yougo to his posts on Facebook,
you'll see him speaking not justabout AI, but artificial
superintelligence, and you'llsee a post that he put out a
(14:14):
couple of weeks ago.
So we're talking about earlyJuly 2025, where he speaks of
the one gigawatt hour powerfacility that they're building
for AI, for their AI superintelligence, for their Lama
model, and they superimpose thesquare footage of this building
over the island of manhattan.
This is where you do the timthe tool, man taylor, you go a
(14:42):
power facility the size ofmanhattan, one gigawatt hour and
they're saying 98 gigawatthours.
Ai is not going anywhere.
This is it.
It.
It's here and it's incumbentupon each of us to be thinking
to the future.
What don't I know that I shouldknow.
Well, you can ask GPT what arethe possibilities inside of what
(15:05):
I currently do?
Get the answer and start moving.
Get the answer and start moving, start taking action, start
experimenting, start failing,start moving forward with it
(15:26):
because it's here.
But all of this, while kind ofscary right, I mean, you're
telling me that AI models noware creating their own code, set
to never be able to shut down,to never be able to
self-destruct or to be promptedto destruct.
No, no, no, no, no, no, no, no,no, no.
What Are you serious?
What happens when these modelsfully integrate with a 98
(15:47):
gigawatt power facility that canjust like become its own Tony
Stark or Iron man or whatever?
It's kind of scary.
There's been moments through allof this, as I've been learning
more and more about it and wherethings are going, and the
worries of Sam Altman talkingabout his worries about misuse
and fraud and bad actors andjust people getting their hands
(16:09):
on such powerful technology,that I'm like, wait, if we can't
shut this down, if this createsits own non-self-destruct code,
if people are going to be usingit bad, how do you unplug it?
How do you unplug somethingthat can't be unplugged?
And this is where the openingcredits of the Terminator start.
But but okay, are you listening?
(16:34):
Are you leaning in?
Are you wondering where I'mgoing with this?
I'm going to hedge my bet onsomething I'm open to being
wrong.
I'm open to this podcastepisode playing in the future,
with AI robots walking aroundeverywhere being like what an
idiot.
But I'm going to hedge my betshere.
I'm going to make a predictionthat, as technology becomes an
(16:59):
even deeper part of our lives,of our society, of what drives
the economy of governments, ofquite literally everything we do
that our desire will be forhuman connection.
There's something innate ineach of our DNA, whether we want
(17:25):
to admit it or not, whetherwe're extroverted or introverted
, where, given enough loneliness, surrounded by too much of the
unnatural, our human desire isto connect with another human.
And there's reasons for that.
And there's reasons for thatHumans can trust one another.
(18:00):
We not only desire to trust, wedesire to be trusted.
We not only desire to love, wedesire to see.
But we desire to be seen, tohave empathy one for another, to
make somebody else feel good,to be of service and to be
useful.
And it's not really productivefor us to go down the wormhole
and say we're all going to bereplaced, none of us are going
to have to work, none of us aregoing to have to exist.
(18:22):
The robots are going to takeover, they're going to take all
of our jobs, they're going to doall these things.
There's just no sense in doingthat.
What we should be doing issaying what don't I know that I
should know, what questionshaven't I asked that I should
ask what can I learn that I needto learn?
What can I do to create thenext version of the work that I
do and, most importantly, howcan I utilize the technology to
(18:48):
do what I think is going to bethe most important thing here in
the future Speed up humanconnection.
Speed it up.
Let's get from technology tohandshake, to warm embrace, to
community, to collaboration, toconnection, as quickly as
(19:11):
possible, because the thing thatwe are going to desire then,
that we desire now, is toconnect in a meaningful way with
another human being.
So maybe you're a dealership ofthe future.
What are human beings in thefuture going to want?
Connection Newsflash.
What are human beings of 2025,of 2000, of 1950, of 1900 want?
(19:38):
They want connection.
And so, if we look historicallyand also to the future, if we
look inward as well as outward,what we realize is that, even in
a technology dominated oraugmented or driven world, as
long as human beings exist here,we need to place our chips on
(20:00):
human connection, humanexperience, human love, human
trust, empathy, idea exchangesand so forth.
My prediction is that we will gothrough phases where we're like
I love AI.
(20:22):
It makes me feel like amagician.
I can do things that I nevercould do.
I can code.
I know Kung Fu Right, thenwe're going to kind of push back
on it.
We're going to be like wait aminute, who's regulating this?
I don't, maybe I don't likethat.
It's integrated into everythingand knows everything about me.
I know we joke about Facebookand all these companies knowing
(20:45):
everything about us, but like,like, maybe I don't like that
anymore because it knows mebetter than I know myself, and
that's kind of creepy.
And then we're going to acceptand we're going to be like,
actually, maybe I do, like thatit knows everything about me.
And before you know it, we'regoing to be walking down the
street.
Robots are going to bedelivering our amazon packages
like humanoid robots.
It's going to weird us out atfirst, and then we're going to
be walking down the street.
(21:05):
Robots are going to bedelivering our Amazon packages
like humanoid robots.
It's going to weird us out atfirst, and then we're going to
be like, oh, it's kind ofconvenient.
And then we're going to acceptit.
And before you know it, we'reall in the opening credits of
the Jetsons, right, but even inthe Jetsons there were families,
there were communities, therewere businesses and there was
(21:29):
humanity.
And so I guess where I want toget us to is just that, If I had
to place my bets on theplaybook here, it's to learn as
much as we can, to not be afraidto move forward boldly,
excitedlyly, with the purpose ofhelping other people connect in
(21:50):
more meaningful ways.
Well, listen, there's so manydifferent places we could have
gone.
Like I said, gpt could tell usthe trillion other ways that
this episode could have gone,but I really wanted it to be a
conversation opener, not anender, not a closer.
There's too many people outthere that want to close the
conversation.
Be the smartest person in theroom.
I'm not the smartest person inthe room.
(22:11):
If if I were, I wouldn't stillbe hosting this podcast and
taking ferocious notes like theway I do.
But listen, I so, so deeplyappreciate that you've been here
this whole time.
Are we going on?
14 years, no Eleven?
How many years are we at?
We're at so many years You'vebeen here.
(22:32):
I'd like to say thank you to allof the new listeners and
subscribers.
It means the world to me.
I want you to remember to keepthe playbook open.
We're going to be having moreconversations about artificial
intelligence, its implications,where things are going, how
they're moving and shaking, and,obviously, the reality that
human connection matters most.
Hey, thanks for listening tothe Dealer Playbook Podcast.
(22:53):
If you enjoyed tuning in,please subscribe, share and hit
that like button.
You can also join us and theDPB community on social media.
Check back next week for a newDealer Playbook episode.
Thanks so much for joining.
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