What if your biggest dealership problems aren’t “market problems”… but creativity problems?
In this episode of The Dealer Playbook, Michael sits down with Nir Bashan, world-renowned creativity expert, founder & CEO of The Creator Mindset, LLC, Clio Award winner, and Emmy-nominated former Hollywood/advertising executive to show car dealers how to use creativity as a practical business tool, not fluffy “inspiration,” but real-world tactics that move metal, grow service, and improve culture.
Nir has coached leaders at AT&T, Microsoft, NFL Network, EA Sports, Suzuki, JetBlue, and more. In this conversation, he maps the same creativity frameworks directly onto retail automotive in 2025 and beyond.
You’ll learn:
- Why creativity + innovation are the only sustainable edge as regulations, EVs, and consumer behavior change
- How to translate Hollywood-level creativity into daily dealership operations
- A simple mindset shift to turn “crisis after crisis” into opportunity (EV overstock, chip shortages, changing regs, etc.)
- How to balance data and creativity so your analytics don’t kill your humanity
- A dead-simple language exercise that can boost customer satisfaction and sales
- Why everyone is creative (backed by research) and how to unlock it in your team
- How to use creativity to transform your BDC, service lane, and sales culture
Book Giveaway – 10 Free Copies of The Solution Mindset
If you got value from this episode:
- Leave an honest review on Apple Podcasts or Spotify
- Screenshot your review
- DM it to Michael on LinkedIn, Facebook, Instagram, or X
👉 The first 10 people to do that will get a free copy of Nir’s new book, The Solution Mindset.
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