AI vs. Google isn’t theoretical anymore; your buyers are already switching how they search.
In this episode, Marcus Sheridan (author of They Ask, You Answer and Endless Customers) shares fresh data from ~3,000 pros on how often they now use ChatGPT instead of Google, what that means for SEO, content, and lead gen, and how car dealerships can pivot now to stay discoverable.
You’ll learn:
- Why “extremes get clicks” (and how to win with balanced, trust-first content)
- The real timeline for AI in customer service (and why “faster, friction-free” always wins)
- What “legacy Google is dying” actually means (and what still works today)
- A pragmatic playbook to future-proof dealership SEO with AI search behavior in mind
- The 4 pillars from Endless Customers to become the most known and trusted brand in your market
Timestamps
00:00 Intro00:04 The Rise of Chat GPT00:39 The Value of Human Connection02:14 Introducing Marcus Sheridan03:21 Why extremes go viral (and why nuance converts)09:20 The Future of SEO and AI20:02 Authenticity and Performance31:21 The Concept of Agency32:08 Identity and Belonging39:04 The Future of SEO and AI44:55 The Power of Adaptation51:10 The Middle Ground Perspective57:58 Endless Customers and AI01:00:40 Conclusion and Call to Action
Giveaway: We’re gifting 10 copies of Endless Customers. Rate the show on Apple/Spotify, screenshot it, and email michael@thedealerplaybook.com. First 10 in the inbox win.
Who this is episode for: Car dealership owners, GMs, marketing leaders, BDC, fixed ops, and anyone responsible for traffic, leads, and CSI.
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