Lobster Rolls, Lobster Pajamas & Lobster Pop-Ups: Andrea Anthony Is the Queen of Crustacean Cool

 If you thought lobster rolls were just food, think again. They're fashion now, too! On The Debbie Nigro Show, Debbie caught up with her “sister from another mother,” Andrea Anthony — the iconic entrepreneur behind Lunch Lobster Roll in Amagansett and Southampton — to talk lobster love, restaurant buzz, and lobster pajamas (yes, really).

I try and track the latest trends and surprisingly discovered ‘Lobster Fashion’ was trending? Wow, I was seriously behind the lobster claw curve on this one! Then I searched online to see what I could find out and came upon endless items of clothing bearing ‘Lobsters’! Sweaters, purses and pajamas to name a few.

I was talking about the trend on my radio show and mentioned I should probably check in with my lobster business gal pal and see what’s up. So, after the show I texted Andrea Anthony and asked her if her ears were ringing, and she texted me back a photo of her Lobster Pajamas!

I cracked up and had to know more and invited Andrea to pop by my radio show.

It all started Andrea said, when the upscale kids' clothing brand Pink Chicken approached her with a fun idea: co-branded lobster pajamas using her famous restaurant’s logo. The limited-edition $65 sets sold out.

Sensing these comfy lobster pajamas had legs at a more affordable price for more people Andrea partnered with TJ Maxx for them to be sold at stores across the country. The only problem? Andrea has no idea where they ended up! 

“People keep asking me where to buy them and I’m like... I have no idea! So I thought—why not turn it into a lobster pajama hunt?”

Now it’s a full-blown scavenger hunt with a tasty prize.

First 5 people who find her lobster roll pajamas at TJ Maxx and report back to her on either her Instagram or Facebook win gift cards to Lunch Lobster Roll.

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