Lord Snerts has Great Jeans

This week my PSXP partner Lord Snerts and I talk about the American Eagle Ad and the whole Cracker Barrel debacle.

Simpsons Podcast: https://t.co/8Pz5WpIalp

Episode Transcript

(00:00):
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(00:20):
Thank you. Welcome to the Devin Cox

(01:23):
experience, the podcast which each week I'm on a one man
mission to you now, the coast todiversity.
I'm your host, Devin Cox, and with me on the pod today is my
friend, my brother, the Lord andSavior PSVG, my boy Lord snurds.
How you doing bro? Hey Delvin, thank you for having
me on again. I am doing well hanging in there

(01:45):
given the circumstances of reality.
That is a fact. That's a fact.
We got a lot to talk about. So but but for that, as always,
let's start the podcast off witha 5 for five, five questions, 5
answers to get the ball rolling starts.
Are you ready? I am born ready, Sir, for the
Five for Five, one of my favorite segments on the

(02:05):
wonderful Delvin Cox Experience.Sign up for Patreon, you cheap
bastards. It's only $5.00 a month.
I appreciate that, bro. All right, question #1 let's,
let's, let's do something reallyfun, OK?
You do a show called Sacrilegious, The Simpsons
Podcast. Yes, I do.
So, so this what we're going to do.

(02:26):
We're going to take one character from The Simpsons,
move it to Family Guy and take one character from Family Guy
and move it to The Simpsons and take one character from The
Simpsons, move it to South Park,take one character from South

(02:47):
Park, move it to The Simpsons. Each movement is to make it to
make the other show a better show.
Like let's just call it the trade that's.
Yeah, no, I get you. Yeah, we're doing we're doing
drafts or whatever trade time for for these three amazing
cartoons that when it and two ofthose wouldn't exist if it

(03:09):
wasn't for The Simpsons. I just have to say that right
away. So moving from Springfield to
what is it Quake Hog? Oh I forget where the the anyway
Rhode Island for the Family Guy I think most is Lack would be a
great fit and Family Guy as the friendly bartender because Peter
and his friends like to drink last time I checked.
It's been a minute since I've seen Family Guy, but I don't

(03:31):
remember them having, like, a quirky bartender.
And I think Moe could kind of fit in fairly well in that
crowd. Yeah.
I feel like you would already have a job.
You would have a role. You wouldn't want him in, like,
every single episode. But you can go down to, I don't
know, call it Joe's and have JoeSizlak, you know, or whatever,
But yeah, that that's my trade. That and.

(03:53):
Then MO kills someone and ends up in witness protection and has
to go move the coog. Well, I could already see it
too. He's like, well, the cop, you
know, he's a he's in a wheelchair.
I thought I could get away with it.
You know, he knows he's not moving that fast.
And I got some legs, you know, Igot, I'm still in fit.
I'm still in good shape. Hiya, Peter.
How you doing? You want a Duff?
You know, like moving. Springfield.

(04:17):
From Family Guy. That one's a little tougher.
I have I. Have one who I thought of.
Oh yeah, who do you? Who do you think of?
Cleveland. Cleveland could be good.
Yeah. You could actually have like
Carl could have a black friend. Carl could have a black friend.
I think Homer in Cleveland wouldprobably get along really well.

(04:38):
Yeah, I could see that. Sure.
And, and they would make, they could, they could tell like a
whole bunch of black joke with Cleveland there.
I was also thinking, I know it'sa very side character, but that
old man, he's kind of like a a pedophile or whatever.
Old pervert was. The old pervert guy, I feel like
he could fit in with the Springfield retirement castle
and be one of the cast of characters that are hanging out
with you and he's just like, heythere, shiny boy.

(05:01):
And everyone's kind of the head on guy.
I don't, I don't know if I like this guy over here.
Seems a little weird. I don't think that's his
grandson, you know? Like him, Bart?
Yeah, yeah, he's like, I got candy in the package.
So I think I'll go for that guy.And then South Park, I'm going
to have to go with Randy Stan's father, because Randy is just a

(05:25):
character and I think he would fit in very well with all the
idiots of Springfield because heis one of the biggest idiots in
South Park. That was, that's a great pool.
That was a great pool, Randy, inSpringfield.
It'll be great. I can see him getting along
with, like, all the different people.
Like, you know, he has integrityfarms with the weed.
So he'd be hanging out with, like, Otto.
And he's like, yeah, man, integrity, get it.

(05:47):
Rock on. Yeah, You know, be a lot of fun
and just, you know, I could see Randy, like, go into like a
Springfield isotopes gag and like, getting into fights.
Like I thought this is America. What?
What? This is America?
God, I didn't hear little Bill. Yeah.
Come on. Ding Ding motherfucker.

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And who would I move from Springfield to South Park?
Let's give Ned Flanders because that guy's life isn't hard
enough already. Let's have him and his two kids
move from Springfield to South Park and just be appalled at
everything that is going on in that town.
And maybe trying to help little Cartman find Jesus.

(06:29):
What would make that interesting, to me at least, is
the fact that in South Park, Jesus is there.
Correct. So he would meet Jesus there,
Correct. Which would be a whole another.
Thing where I'm going with this.And also the devil is there.
Yes, and he's gay. Yes.
So that would also lead to some very interesting conversations.

(06:52):
This is going to be so gross. So we all know that like the
more recent episodes has shown micropenis Trump, which I am all
for, is hilarious. Flanders is notoriously well
endowed. There is an episode where he's
in the shower and it's blurry, go down to his knees.
So that guy is this close to being a tripod.
And I could see him like, like going around and then, like

(07:15):
Trump being like, looking at hispants and seeing the bulge and
be like, hey, guy, how you doing, huh.
What's going on, Satan? You know, diddly Satan.
Yeah, she had a gun, Came back. Boyfriend.
Satan. Look at this kid.
He still hung. Yeah, finally would be like a
sex symbol in South Park. He could be, but he would be

(07:37):
uncomfortable with it. And that's what would be so
funny about it. He's like, I, I believe I hear
my mother calling or something like that.
Maybe Skinner as principal couldbe another fun one.
He gets transferred to the SouthPark Elementary School and he
actually starts to miss Bart andhe's like, you know, I used to
really not like that Bart Simpson gave me nightmares.

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You know, it's always a pain in my ass.
But but these. Hell, kids South.
Lord and. The and The funny thing about I
think Skinner probably would be actually a good teacher, a good
principal in South Park. Butters would turn around in an
instant with a male figure like Skinner in his life.
You know, instead of having his pimp business in the back for

(08:18):
the OR. I'm sorry, his kissing business,
you would have Skinner coming over.
He's like young man, I know you're trying to be an
entrepreneur and I really expectthis effort, but this is not the
way to do it. So I think I covered it right.
Did I get all the? Did I get all the trades?
Wrong. You didn't.
You did everything. Go me with the voices and

(08:39):
everything. It was awesome.
Thank you. I do like my bad impersonations.
That is something that you always have with Sacrilegious,
with Robin and Stern's questionable impressions.
Question #2 if you could bring back one franchise from the
dead, what franchise did you bring it back?

(09:01):
I was kind of hoping you would ask that after listening to the
episode that dropped this week, which, by the way, was a very
interesting conversation. And I did subscribe to that One
Minute History podcast. What a concept.
Yeah. It's a great.
Concept, yeah. So can I do like a pilot that
never took off? Of course, yeah.
Korgoth the Barbarian. This wasn't a this was a Adult

(09:23):
Swim Titmouse type of production.
And it was very violent. It was very graphic.
It just had one pilot. And if memory serves me right,
it didn't get picked up because they went up with Metalocalypse
instead. But it's all those poor Garth
the Barbarian. And it is a, like I said,
extremely violent, but also veryfunny.
So you know, he's there in the Tavern and it literally opens it

(09:45):
with him pissing into a through and like you, you just see like
it pans up and you see his ass cheeks.
And then you give a classic squirt when a guy's like in
trying to get the last out, you see little cheeks compress in
there. And then he gets into a fight
and like he literally like rips the skin off of one person,
throw someone else against the wall and impales them.
And then he lights the person onfire.

(10:07):
And they just keep doing this like rotation of screams.
They need to go to a wizard's castle to rescue the Princess or
grab an idol or whatever the plot was for it.
And there's giant pigeons, Monster sized Kaiju pigeons, and
our hero Korgarth starts like rubbing pigeon shit all over
himself and he's like you betterdo this or else they would not

(10:27):
think you are one of them and they will kill you.
And the guy's like you're a fucking idiot.
My guy used to raise these back in the day.
Hey you stupid bird. Bird bites them in half.
Everyone's covering themselves and shit very quickly.
Oh OK, I'm looking at it right now.
This looks I. Think you would like it?
I think you would like it. Dailymotion has the pilot on it

(10:50):
so you can go watch it on Dailymotion if you want to watch
the pilot. White shit is probably on
YouTube somewhere else so. Yeah, I believe I've been
watching it on YouTube whenever I get the urge that that one was
a lot of fun. OK, I like this.
All right, question #3 since we're talking about Adult Swim,

(11:13):
right? Sure.
What's your favorite Adult Swim original show?
Is the Boondocks Adult Swim original 'cause it's probably
going to be Venture Brothers, but Boondocks is like a very
close set. I would say yes.
What I mean by Adult Swim original show, I wouldn't say

(11:34):
like, you know, 'cause you know how sometimes adults will have
shows. There's been other places for
Adult Swim. Yeah, No, just the show.
That was just a real adult. Yeah, like Family Guy isn't an
original adult show, but they used to show it on Adult Swim
back in the day. Correct.
So I think, yeah. So actually I'm going to go with
Venture Brothers. Venture Brothers for sure
because Brock Sampson, you know me on The Who would win?
I was getting I wanted Brock on that show.

(11:54):
So so that and Venture Brothers is something that I have watched
multiple times through and I'm very glad that they were able to
do that movie to kind of cap everything off.
It's such a fun journey and it goes way beyond a Johnny Quest
parody by the end. Yeah, I, I, I like Prince of
Bronx. Prince person is really good.
Very, very good. Say the least.

(12:15):
I mean, one of my buddy shout out to Brenton, my, my good
friend. He he loves this one bit where
he's at like this party. It's like a sex engine party.
Everyone's wearing masks. I think it's a scene from a
famous movie. And Doctor venture goes up to
the bar and he's like, what kindof what do you have to eat here?
He's like, well, we have this orphan sashimi if you would like
to try it. And he's like, oh, this is

(12:36):
delicious. I think the movie was parody.
If I remember Craig was eyes watched shut.
OK, yeah, it's one of those things where I've seen it
parodied and animated shows thatI love so much, but I I don't
really know the source material.That very common tale.
And And the Boondocks is in factan Adult Swim series.

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Got it on The Boondocks. It debuted on Adult Swim.
Yeah, Boondocks is fantastic. I can't say half of the quotes
in a good company, but that it just makes me laugh so hard.
Especially like, like not too long ago I watched the one when
MLK doesn't get assassinated, hejust wakes up from a coma all

(13:19):
those years later. And it at the end of it, they
show a newspaper clipping that said Hillary Clinton won the
presidency. And Huey is just like, you know,
dreams of what could have been so that it takes on a whole,
some of these shows take on a whole new meaning after time
goes on. Yeah, they do.
And The Boondocks, one of those shows that is pretty, I guess,

(13:43):
like it kind of just a lot of things like The Simpsons, it
predicts things pretty relevant to our culture today, and I just
find it fascinating. Yeah, The Simpsons.
Predictions I I am, I am always like either or on because it
really, when you have almost 800episodes and you've been doing
something since 1987 with the Tracey Allman shorts, odds are

(14:06):
you just going to keep throwing shit against the wall to see if
it sticks. And for example, you know the
9/11 controversy, they have a bus fare that says $9 and the
two towers make an 11. And so that's like a 911
reference, right? Well, it's only the, the, the,
the creators will tell you. It's just funny that you could
take a cross country bus to New York City for $9.

(14:28):
That was the joke. And the two towers were used as
an icon of the city. They could have easily have gone
with the Statue of Liberty, but for whatever reason the writers
room they went with the two towers instead.
And yeah, I think Simpsons have a lot of things like that
they're like coincidental that people.
And also they kind of just make it like a this is like, yo, oh,

(14:50):
this, they'll put it in the future.
Like Nah, sometimes just like, Nah.
They just kind of got close. If anything, the joke's on us
because they say things that areso ridiculous and so outlandish.
For example, when Lisa becomes president, Milhouse Goster is
like We've inherited quite the budget deficit from the Trump
administration. That was supposed to be funny

(15:13):
because no one thought Trump would ever be president.
Yeah, 'cause we never thought weelect the celebrity of that
stature into politics, but we thought we are.
And here we. Are here we are you.
Know what I'm saying? All right.
Question number three starts. Are we 4?

(15:36):
Oh, we had four or three I. Don't know, sorry, I didn't mean
to throw things off. I think we, I think we had three
'cause there was. 3 was the trades, the trades Adult Swim, I
guess, yeah, I guess. No, no, the the the franchise
you wanted to bring back. Yeah, Oh yeah, there's this 4.
And then Adult Swim. So this is 4.
Four, we did it, we did it. Question #4 Give me your top

(16:01):
three fast food jingles like commercial.
Jingles. Oh, fast food jingles.
I don't know if I remember fast food jingles off the top of my
head. I remember stuff like I, yeah, I
mean, I, I just, I know they're like the Burger King one that's

(16:22):
recent and I know like Bah, Bah Bah, Bah.
I'm loving it. But those aren't really.
Great. That's a good.
That's a good one. Oh, I'm.
Going to go to LA. That that Bah Bah Bah Bah.
I'm loving it. Yep.
So I'm going to give a local. 1 by the way.
Oh really? Oh, hey, the.
Rapper Pusha T and Justin Timberlake came up with that.
I knew Timberlake was involved. I didn't know pusher T was and

(16:44):
and I find it funny that like renowned actor Brian Cox is on
those now and he's just like BooBoo, Boo Boo Boo.
Well, so for people who are livein the Los Angeles area, you
will probably seen Tito's tacos ads because the only thing
better than a Tito's Taco is to.So it's going Yeah.

(17:04):
And then I, I do remember for some reason 1800, you know, 999
Empire today. That's a good one.
That's a good. One or the mento sad mento
stuff. Freshmaker.
I used to have a cassette tape several years ago.
Like I was a kid when I recordedGI Joe the movie off of TV and

(17:29):
before it like played the movie it will, it played a commercial
of it was KF CS Chicken Littles.I don't know if you remember
this KFC had those little Chicken Little.
They were, they were basically just chicken sandwiches that are
really small and they, and they were $0.39 and it was 39 cent

(17:52):
come and go with me, Da da da come and go with me.
And they were they were pretty good.
They were $0.39 little chicken sandwiches with Mayo and
Pickles. I am a sucker for a chicken
sandwich, but if I ever do eat at McDonald's, I'm getting that
Mick Crispy chicken. Like every every time.
It's pretty good. I so I other, I remember other

(18:14):
jingles, but they're not fast food related.
They're more toy related. So anybody who grew up in the
80s and 90s will remember the Crossfire ad.
You get crapped up in the crossfire, Crossfire and then my
buddy, my buddy, my buddy and me.
And then we have kids, sister, kids, sister, kids, sister,

(18:34):
kids, sister. So so those are some of the
jingles that have stuck for me for when I was a a wee lad.
I like it. Great Snurz question #5 yeah,
this is going to be a fun one. Top five 80s slash 90s toys

(18:56):
we're going to. Go with Voltron, the metal one
with all the lions hooking up. That was pretty bad ass.
I had the castle Grayskull. Oh, you, you got you got the
Voltron over there. I have the Voltron over there,
in fact it's not the metal one because couldn't find that one,
but I have the modern one that'sbased off the original series.

(19:16):
I also had, I was really big in the He Man when I was a little
kid and everybody, I was like the big party when I was two or
something like that. I was just going to give them
all these He Man things and I had Castle Grayskull and that
was always one of my prize pedestals for a long time #3 are
moving along. I don't these are in any order.
I don't really have a pecking order for him, but I'm gonna say
Legos in general. And then more specifically, OK.

(19:39):
I almost collected the entire like Arctic Space Commando set
and if it wasn't for the Northridge earthquake, I still
would have it probably set up indisplay.
I was so proud. I, I was like one or two pieces
away from having the incomplete set for this one particular Lego
1. And I was a little, you know, I
don't know, middle school. And everything was on the top
shelf looking cool. And then earthquake happened.

(20:00):
All that went everywhere and I could not put all the pieces
back together again. It was a Humpty Dumpty
situation. That sucks.
Yeah. And then let's see here, that's
three, four. We're going to go with my Sega
Genesis. That is one of my favorite toys
is. That's another good Jingle, by
the way. Sega.

(20:20):
That one in Genesis does what Nintendo don't.
Don't remember that one NintendoGenesis does.
Oh oh, Sega was talking match. No, I know.
Yeah. They were supposed to be edgy.
They were the cool kids. Like hey.
That that commercial was amazing.
They were just like it was just a commercial with them singing

(20:41):
Genesis does a Nintendo don't. They were showing all these cool
games. I remember it because they were
like showing like Michael Jackson, Moonwalker and Spider
Man, which was taupe on Genesis and a couple of Sonic because
they had the blast processing. Yeah.
Nice. And let's see, trying to think a
little outside the box. We did have a lot of fun with
Super Soakers. We, I remember when Super

(21:03):
Soakers came out, that was a bigdeal in our playground because
you no longer had those crappy little pistol water guns that
did nothing and barely squirted out.
You know, it looks like someone was trying to pass a kidney
stone, right? And then you get the Super scope
super Soaker and you just like start pumping that baby in the
stream. Just go strong and far and take
that as you will. Super Soaker was dope.

(21:27):
Yeah. I think they remember when they
got like, ridiculous with it too.
I think like had like a Super Soaker bazooka.
Absolutely. We also had a lot of fun with
Nerf guns. Nerf guns was another toy that
we were running around the neighborhood playing Cowboys and
Indians or whatever. I missed a day if they used to
just give us violent weapons of toys.
Oh, so I could go to a ice creamtruck, buy a revolver looking

(21:51):
thing with podcasts and go around the neighborhood?
I mean like pop pop pop. I know like going.
To a flea market and buying thatlittle metal gun and to put the
actual caps in like they had like actual captain that sounded
like a gunshot going off like the pop cap and they were like
they were like it was like a heavy looking gun and it looked

(22:12):
like a gun. I mean the only difference is
they put like a like a red cap on front of it to like they.
Had a a Rambo toy kit that included like a knife, bow and
arrow compass. That too.
You know little, I don't think it came with the red bandana, so
maybe a little missing like. We had all this stuff that we
just like. They're like, hey, violence,
let's go, kids. Yeah.

(22:33):
Look, kids were probably watching Rambo, but hey, it was
like fuck it. I mean, it's just like the
opening of that Eminem song. Hey, kids, do you like violence?
Yeah. All right, starts I want I
brought you on the show because you you dabbled in a little bit.
What we're going to talk about this subject kind of fits you
appropriately. Like and what what I want to

(22:54):
talk to you about was, and I don't want to say this year
alone, but as of late, there's been a lot of interesting
advertisements going on. You know, and like
advertisements, product placement, rebranding, let's say

(23:14):
that that's been going on. Whether we've gone, we're gonna
talk about something like, you know, you got the Cracker Barrel
thing. That became a big deal where
people were saying Cracker Barrel would vote because they
took quote UN quote, took the white man off the logo, which
was a weird thing, which we'll talk about.
We also have the Sydney Sweeney American eagle ad that that

(23:37):
shocked people because it was about her quote UN quote, great
jeans and people took it a different way and American eagle
kind of stood on business with it.
So shall we say we'll get we'll get there in a second and then
we have some other words that was like interesting in this
year and I just want to talk about some of those things and

(23:57):
because you worked in advertisement so I can.
Give a little bit of background real quick.
So I've been working in advertising since 2010.
I've worked at Chiat Day on Nissan, Infiniti, Pepsi, and a
couple other smaller accounts, mostly Nissan and Infiniti.
For the last 10 years I've been working at a company called
David and Goliath on their Kia account.
Now I am a, what I call affectionately, a budget dude.

(24:19):
So I'm not a creative, I'm not aproducer.
I'm the person who stays in my cubicle and crunches all the
numbers to move money where it needs to to make the production
happen. And I do work for a production
house, so we are the ones actually creating the ads along
with our clients. In addition, not placing the
ads, which is the media side. And just to cover my own bases

(24:39):
here, all the thoughts and opinions that you hear from here
today are my own and do not represent David and Goliathkia
or any of the clients and employers that I used to work
with. CYA procedure complete.
Good job. So what I, what I wanted to ask
you, I, I imagine since you workwith the budget and stuff like
that, you've probably even sat in some of these rooms to see

(25:00):
some of these ads, not necessarily the ones we're
talking about today, but what are the process like the chief
seen of people come up with these ads and the budget and how
does that process even go? So it's a combination of the
marketing team, client side and the creatives and producers
agency side along with the account team.
And so basically someone's goingto come up with an idea.

(25:22):
Clients like, hey, we want to sell this object and we're
looking to go a serious route, ahumorous route.
This is the kind of money we have.
It also depends on what kind of job type it is.
So are we doing billboards, TV ads, radio broadcast, Internet,
all of the above. And then these concepts, because
it's almost like making a movie or a television show.

(25:44):
You know, you have giant storyboards sometimes and
they're trying to figure it out.You're trying to scout locations
to figure out where you're goingto shoot the thing It you know,
the only difference is it's moresmall because it's going to be
like a 32nd, 62nd, maybe even a 52nd spot.
And so your production or shoot days are going to be minimal.
You were talking like 3 Max for most productions.

(26:08):
So it is just, you know, it starts off like anything else
with an idea and a pen and paper.
And the whole thing, though, is the relationship between the
advertiser and the client, because at the end of the day,
the client is the one spending money and telling the ad agency
like, that's that's where we getour money from, right?
Is from our clients. So you can have a creative who

(26:28):
has the most brilliant idea. They're like, I got, I don't
know, the Star Wars edition, youknow, like this is going to be
bigger than Star Wars type of idea.
But if the clients are like, no,I don't care.
I don't want to go that direction.
Or if you have a client who really wants to like be edgy and
go the line, you know, they're gonna have to find an ad agency
that's willing to do that as well.

(26:49):
Because it's not just the brand reputation on the line, it's
also the agency's reputation on the line.
So you don't really want to be knowing if you're like coming
out with a bunch of crap unless that crap is successful.
Yeah, that's that's really interesting how that works out
in terms of bringing this stuff.I guess I don't see the market,

(27:12):
but bringing this stuff public like you, you know, you got to
get these companies together, they come on ideal and stuff
like that. So let let let me ask you this,
have you in your idea when you're working on these budgets
and stuff like that, have you seen ideas that like this is
weird? How?
Why are we budgeting for this? You don't, you don't have to say

(27:34):
the companies, but why are we budgeting for something like
this? I don't think this is going to
work. Then it comes out and it
probably does work or doesn't work.
All the time, all the time. Why are we using the celebrity?
Why are we shooting in here? How come we're taking this tone?
I got all of those things. Touched on what I was going to
touch on with something that that I think is interesting.

(27:59):
Like sometimes you get these adsand stuff like that and they use
certain celebrities. It's like why is the celebrity
being used? And it's provocative.
Let's start off with the first one.
Let's start off with the big one.
That's kind of the thing, the Sidney Sweeney ad.
This ad came out a few months ago at this time, right?
And frankly speaking, a lot of people didn't know about it

(28:21):
until it really got like this online buzz.
And the, the, the article that you sent from the war is, it's a
like a political, is this a political newspaper from Canada?
It's from Canada. So the reason I said that one is
they summed up my whole like thoughts on this topic that
we're going over very succinctly.
And they said the controversies are smaller, the outrage is

(28:42):
louder, and the stakes are nearly non existent.
And I, I, and that's the only reason I share that article.
He kind of goes into like various marketing back and forth
and like what people use it for and how they capitalize it with
people who aren't even involved with it.
You know that we're not talking about the ad agency or the
clients. We're talking about outside
people using the product or the ad to like push their own agenda

(29:06):
or thoughts. And and I bring this up because
for those who haven't seen it because you probably they
haven't probably haven't seen itknow what's going on.
This is kind of the wars kind ofbreaks down a little bit and I I
read what they say. If you somehow managed to escape
this particular flare up. It absentially emerged thanks to
mass progressive outrage about the Sydney Sweeney has great

(29:26):
genes ad which legions or so youmay have read or heard from
various outlets took it to be a racist dog with you with eugenic
subtext. The rub is that despite
eliciting public comment from the president and vice president
of the United States and at least one member of Congress,
none of that actually really happened.

(29:47):
So this is what this says. Essentially, they're saying that
OK, this Sweeney's this Sidney Sweeney ad came out from
American Eagle, right? And the ad is it's just a bunch
of pictures of Sidney Sweeney looking hot couple flashed at
the jeans and it's just saying and it's just says Whitney Siney
has great jeans. She says a little dumb comment
and then the ad insurance. There's also a video version and

(30:08):
the quote is jeans are passed down from parents to offspring,
often determining traits like hair color, personality and even
eye color. And then the camera pans to her
blue eyes. My jeans are blue.
Yes, and and because of this nowthis the thing and I'm going to

(30:28):
read straight up from the article.
Criticism of the ad campaign hadcome almost entirely from a
spattering of accounts with relatively few followers,
according to an analysis from a social media data by the New
York Times Converse the conversation about the ads not
escalate online or in traditional media until days

(30:52):
later after right leaning influencers, broadcasters and
politicians begin criticizing what they described as a wave of
progressive outrage. In fact, go ahead, you go ahead.
Well, so. You mentioned in the beginning
like where you kind of started seeing the sprinkling on social
medias, and that's how I first found it.
So I like Sidney Sweeney. She's a very attractive woman.

(31:15):
And you know, I'm on my social medias and I see.
Her. She's the IT girl in Hollywood.
Yes, I mean that she was on SNL,right?
Doing the Hooters skit. She's All in all these big
movies and everything like that.And she's actually a really
intelligent person with some good business savvy as well.
But I just kept seeing these weird posts being like, oh, I'm
showing you this picture. Sydney Sweeney to own the Libs.

(31:36):
I'm like, oh, baby, own me harder because that's gorgeous.
OK, If this is how you're going to own the Libs with voluptuous
blonde women that are beautiful,like, yeah, sign me up.
Let's go. And it is kind of interesting,
like The Bulwark brought up, that Sydney is kind of like a
conservative female icon becauseshe's white, blonde with big
tits. You know, it's almost like the

(31:57):
ideal woman type of thing. And apparently because of this
ad campaign, people found out that she was registered as a
conservative and people blew that up as also as well.
Including our President Donald Trump who said on August 3rd 3rd
that he loves Sydney Sweeney's jeans ad after learning she was
a registered Republican. And I guarantee you the only

(32:17):
reason he said that is because the registered Republican was
included in the. Statement.
So let me finish reading on whatit says.
In fact, by the time right wing users were in an uproar, only a
few 1000 posts on X mentioned Miss Sweeney, according to
Twitter data by Tweet Binder, a social media analyst company.

(32:39):
Fewer than 10% of those expressed clear criticism of the
actress or ad, according to analytics by the Times, which
they use artificial intelligenceto help view flag post for
review. Overall, there were three times
as many posts supportive of the of the campaign and Miss Sweeney
on X than those that were critical of them the days after

(33:02):
the campaign had begin, by analysis of the time shown.
The caveat, of course, is that by willing the whole echo
Chamber of Michael, the the whole micro controversy into
being in the first place, the right, the right media echo
chamber did ultimately inspires some to people to criticize the

(33:22):
ad. So essentially what this, what
this article is saying, which a couple of the articles say,
'cause I checked as well, is that this ad wasn't a thing
really. It was an ad.
A few people saw it, they commented on it.
Then white right wing like commentators started talking
about the ad a lot. And then bigger right wing

(33:44):
commentators start talking aboutthe ad.
And because they talked about itso much, they made it a thing.
And they also triggered some people who are on the opposite
spectrum were on the far left. So I got so reason I watched
some of the Bulwark is because they're more traditional old
school conservatives, like, you know, the, the Mitt Romney's,
the Bushes and whatnot. And what would they, the host

(34:06):
was leans a little bit more right.
And then he had someone who is very extreme and he was the guy
on the left was just going on and on and on about how this is
eugenics, this is what the Nazisdid, etcetera, etcetera,
etcetera. And that to me is just
hyperbole. That's looking way too deep into
this. And I don't think that adds
anything to the conversation. And that's why they looked at

(34:27):
this. And they, the right wing people,
I'm assuming, saw this and they're like, here's an
opportunity for us to steer up some, come stir up some
controversy, get some, you know,clicks.
Go and get something to distractus maybe from other important
things happening in the world and go for this culture war.
And, and it's also like very evident to me that certain parts

(34:47):
of MAGA or the far right really want to control all aspects of
the narrative when it comes to the culture war, not just in
politics or economics or academia, but in everyday life
and everyday things and in everyday advertisement that we
see. Yeah.
And So what this brought on was because this thing became a

(35:07):
thing, American Eagle kind of took advantage of it.
And they also released a statement and their statement
goes as such. Sydney Sweeney has great jeans.
Is it always about the jeans, her jeans, her story?
We will continue to celebrate how everyone wears their
American Eagle jeans with confidence their way.

(35:27):
Great jeans look good on everyone.
So this is the post they put outafter that thing coming on.
So after this political, not notpolitical, I guess say political
'cause they they politicized thesituation and after this
political storm happened and allthis stuff like that, people
would assume that of course thiscontroversy equate the sales.

(35:54):
We have data. Yeah.
So, which is interesting too, before you go into the actual
sales, because the article that I got from the Washington Post
that for whatever reason, I can't find any more, I don't
know what happened there Internet, because it's
definitely not my fault. They mentioned that the stock
actually soared after the ad came out.

(36:16):
But then I I wonder, like, if the controversy led to what
you're about to tell us. Yes.
So what happened was I heard that initially, initially people
said that the stock soared and stuff like that.
But as time went on, foot traffic fell 1.3% year over year

(36:37):
at American Eagle for August, the first full month after it
launched this controversial Sydney Sweeney ad campaign,
according to pass by data provided exclusively to the
retail brew. So essentially we have we have
more data for this OK, American.So American Eagles, Eagles

(36:59):
competitors that also launched adenim theme, celebrity
campaigns. Now, I don't know if we we
didn't talk about this part. So to combat this ad Gap
launched the whole ad campaign, kind of making fun of this.
Ad Oh, I didn't know that. With the a diverse all female

(37:20):
groups called Cat's eye on August 19th and it was just
like, you know this like like a different, like the the first
beautiful women, diverse cats. Sure.
Four weeks after the Sydney, Sweden campaign launch and they
saw foot traffic climb 2.8% yearover year for August, over the

(37:42):
past by for the week that began August 26th, the first full week
after the Gap campaign launch, foot traffic rose 8.5% year over
year. And and Levi on the other hand,
launched the campaign featuring Beyoncé August 4th and their
traffic was eight, 1.8% over themonth of August, last of the

(38:05):
past month. So essentially, out of all these
campaigns that kind of did theirown thing, American Eagle did
the worst. Yeah, well, let's not.
Sydney, you're great, but Beyoncé is the Queen.
Like let's not even that's. That's only Beyoncé.
Beyoncé is one side of it. Yeah, the gap one to me is
interesting because to me, Beyoncé and I did see the side

(38:25):
by side with Beyoncé and Sydney and I was like, yeah, I mean,
they're both beautiful women, but Beyoncé is like mega star
status, you know? And and the the Sidney Sweeney
had vocal defense defenders likeTed, Donald Trump, Donald Trump,
as we said, JD Vance, Ted Cruz, who were dismissing people's
campaign like saying it's a crazy woke mob.

(38:47):
And I think, and in my opinion, I think this is a situation when
it comes to this ad that we had these these conversations last
year about certain ad campaigns that happened that people that
were like catering to trans people, black people, and it
kind of feel like pandering. Correct this.

(39:10):
Feels like the opposite, pandering to that side to the
point where it turned people off.
Yeah, I also think that people, like, just kind of smelled the
bullshit on this one, you know, like on both sides.
You know, when I started hurrying, hearing the people
talking about eugenics and Nazisand stuff like that, I'm like,
oh, we're already going to Nazis.

(39:31):
Like we just went from one to 100, like, really quick there.
And then on the other side, too,like, like, oh, look, we're
pissing off everybody. You know, you're not like you're
pissing off like a a very small percentage of loud people online
who disagree with your politics.The rest of us don't really.
Care yeah. And I think it's fascinating

(39:53):
because I, I looked this ad likea kind of like a guess, like a
little snapshot of America rightnow in terms of how people are
getting sick of politics almost in the terms and, and
particularly politics in their. Entertainment like you know and

(40:13):
this is kind of a snapshot of interms of like, OK, so much that
I'm Cindy Sweeney they she was asked about on the red carpet
and she just like no, we're hereto talk about the movie.
We're not here to talk about herjeans at she doesn't she does
not address this at all in short, she does not want to talk
about it. She doesn't want to bring it up.
She's kind of kind of feel like she's over it and I think it
kind of got a little blow to her.

(40:36):
And I don't think she intentionally, I don't think she
obviously didn't want this to happen.
I think it, it's something that I think is kind of like brought
up and like kind of stir controversy and it backfired
really honestly speaking. Yeah, but I wonder who was
trying to bring up the controversy.
Was it the the advertiser, was it the brand or was it outside
agitators? Right.

(40:56):
And if, if, if she didn't want to like cause controversy and
she was just going to show off her beautiful body and try to
sell some jeans for a company, Iwouldn't want to talk about this
either. And I would rather have people
focusing on my movie career, which is more important to, to
me anyway. I'm, I'm projecting here.
So, so, you know, I think that'sthe wise move because anything
she would have said on that red carpet would have been spun one

(41:19):
way or the other to fit whatevernarrative these people already
had preconceived. Correct.
And I, I feel like in the times that we are, we're so divided in
the country at some point when it comes to situations like this
is it's better to almost not even say anything whether
whether you were, whether you were like genuine and like, hey,
let's start from controversy because you know, controversy

(41:40):
sales and it backfired. Was it call it what if they
really backfired and kind of blew up in their face?
Because if the whole idea of an ad campaign is to sell, sell
product, and the American Eagle didn't sell product, it it it
did worse to their two competitors.
And so there is a new movie coming out for Sidney too,

(42:02):
Christie, when she plays a boxer.
So I'm very curious to see if there's like a continuation of
this controversy affecting. Her.
Her. Movie.
Yeah, I'm very curious about that.
Yeah, that, that, that is a goodpoint.
Like, you know, consider 'cause she's a big actress, she's a big
star, she's like blowing up and stuff and things like this can

(42:24):
like kind of just affect their career.
So. So it's going to be really
interesting to see what happenedwith that.
Also, let's let's talk about theother big controversy with the.
The cracker. Exactly.
And and this is this controversyis kind of interesting to me
because unlike the Sidney Sweeney one, this had a massive

(42:47):
effect. This kind of blew up, but it it
kind of blew up in the same way.What?
It was just outraged behind it where like nobody knew.
Like, you know. I got some background if you
want me to like break it down real.
Quick, I'll just say break it down real quick.
Go. There you go.
All right, so Washington Post again is where I'm getting this
information. Shout out to Anne Eileen for the
free subscription to the Post. It really came in handy for this

(43:10):
podcast. So the restaurant chain's new
CEO, Julia Massino, and I think she came from Taco Bell, if I'm
not mistaken. Correct.
She laid out an argument to investors.
Last year, Cracker Barrels customer traffic was down 16%
compared to 2019. Research showed consumers
thought the brand fell short of competitors in essential ways,
from the quality of the food to the value and convenience.

(43:32):
The sweeping 700 million makeover also included a
revamped menu, declutter dining rooms with fewer Knick knacks on
the walls. Cracker Barrel caught heat not
only from Donald Trump Junior, but from the president himself
when they decided to remove the OR rebrand their logo and remove
the guy who used to be there next to the barrel to just this

(43:53):
very generic brown sign that says Cracker Barrel.
And he took off. He took off the actual barrel as
well. He took off the cracker and the
barrel. Yes and on Tuesday morning,
well, I don't know which Tuesday, but Trump said via
Truth Social that Cracker Barrelshould go back to the old logo
admitted mistake based on customer response the ultimate
poll and manage the company better than ever before.

(44:16):
Later Trump celebrated Cracker barrels decision to drop its new
logo because that's what happened there was the
controversy. It just blew up in such a huge
way. I think bigger than the Sydney
Sweeney ad and everybody was talking about it.
And it's just very strange because it's really reminded me
of like the 90s PC culture to a certain extent where people are

(44:39):
trying to tell folks what to think and what to do.
And you know, there was some other controversy too.
They, they had alternative meat sausages and whatnot.
And that kind of raised a littlebit of controversy, but nothing
as big as this, because for somereason, the people on the far
right really wanted that old white guy and barrel back for
for some reason. And it's very weird because I

(45:01):
don't remember the same kind of outrage when they got rid of
Uncle Ben and, and, and who was the, the guy on the Super Aunt
Jemima, Aunt Jemima, you know, and I did see some very funny
memes where they had like all these like past brands that were
like no longer existing and theywere all in heaven.
And then the cracker guy was at the pearly gates and they're

(45:22):
like, welcome, man, join the club, you know, and, and, and
like I said, I, I don't know why, maybe because there's
Epstein or maybe because there'swars or maybe because the
economy is going under that we really needed to focus on this.
But they jumped on it. And, and anytime President Trump

(45:42):
says something in favor, the little minions are going to go
out. If you've seen that Superman
movie with the monkeys that are doing all the trolling right,
they're going to go working overtime to try to get this
controversy out, to try to make a lot of noise.
And, and what I find interested about this, and I didn't bring
it up to you, we're talking about, but I'm bringing it up
right now, the contrast between this Cracker Barrel controversy

(46:06):
in the ad campaign and the wholeflip with Red Lobster.
Have you seen this situation? Oh, did Red Lobster change their
logo too? Or they have a Red Lobster has a
new CEO and they've heavily linked to it is African American
Red Lobster has an African American CEO.
OK, I know they were going through some financial troubles

(46:28):
because like John Oliver bought like a Red Lobster randomly for
one of his shows and cheddar biscuits and stuff like.
That and the African American CEO, his name is, let me say his
name is Damola Adamokin. And he's he did this kind of ad
campaign where he's talking to the people in this video video
statement. And he says, and what he did is

(46:48):
he brought like a seafood broiler, Red Lobster.
Oh cool. Like he's like, hey, he said Red
Lobster kind of blew up a littlebit about this guy.
It got like went viral because he's like, hey, since his
leadership taking over, he's made like major change to revamp
the dining experience at Red Lobster.
And one of the big things he added to it was a seafood broil.

(47:09):
And well, I'll, I'll talk about this because this is what
happened, OK. When he bought the seafood
broil, what happened was the first people who tried it said
it kind of tasted a little bland.
So who's? Wondering.
I was wondering. He put out a statement on his on

(47:29):
his Instagram and said that, andthis is quote, you want even
more heat, you want even more flavors.
So we're tuning up the choice oforiginal spicy and extra spicy.
So yeah, he, he, he brought it back and he added, he added more
flavor to it. He, he kind of addressed it in a
way. And it's kind of it's kind of

(47:51):
working so far he's been, he's like, it is it?
Let me read what he what it saidabout it a little bit.
It says, 'cause he went on The Breakfast Club talking about
this. For those who don't know,
Breakfast Club is a popular radio show in New York that, you
know, Charlemagne and God, DJ envy just hilarious.
And he was saying that the overall mission is to revamp Red
Lobster space across the countryand implement new initiatives in

(48:12):
the restaurants. We fixed the thing we can fix
quickly, he said during the interview on The Breakfast Club.
But comprehensively, there needsto be a remodel and something
that that we'll do that we'll doin the future.
And he made history as the youngest CEO of Red Lobster,
recovering the the chain from bankruptcy and made history in

(48:34):
the restaurant. He looking to bring new and
innovative ideas to the establishment.
So as Red Lobster, like I said, on the break of bankruptcy, kind
of bouncing back on the flip side of it, Cracker Barrel took
a big hit with this. Yes, yeah.
I mean, their stock just tanked after after this happened, which

(48:56):
is why I think they were, you know, hey, if this is going to
cost us a ton of money, let's just back away.
Not today. Let's just go back to the old
logo and try to put this behind us.
It's not worth the effort. It's not worth fighting.
The whole idea of this revamp for the CEO was to like, you
know, revitalize it. Let's face it, the restaurant
industry has been brutal before the pandemic.
Now that after the pandemic, people are trying to figure out

(49:18):
how to get butts in seats again because people aren't going out
as much for various reasons. Yeah.
And I always, and when I looked at the Cracker Barrel redesign,
I looked at it, I didn't think it was like the people were
saying it was woke and stuff like that.
I just thought they would go on a more cost effective minimalist
design. It was boring.
It wasn't woke. It was.
Just boring, bland. Just a minimalist, bland design.

(49:42):
Which is very similar to what like McDonald's is doing.
They just have the golden arch now.
Yeah, a lot of companies are doing that.
They're trying to slim down minimalist like you said for for
their brands and Kia also did a rebrand and I do not mind
mentioning this because it's very public news and to me it
kind of looks like 9 inch nails.So they they got rid of their

(50:03):
like it was a big deal though, because they had the same icon
for a while. It took a very long time, you
know, for them to agree on this.And it was they made a big to do
of it for the rebrand because that's how you can get some
buzz. Oh, they changed something.
Pay attention to me. I was reading about these
rebranded brands for these restaurants particularly like
the McDonald's and Taco Bell 1, stuff like that.
Do you know the reason why thoseare happening?

(50:25):
No. Is it something to do with like
social media influencers and trying to keep stuff on like
like smaller screens and what not?
It's because of the buildings themself.
Oh, because they're more like corporate, Like black.
They want the buildings to the actual logos and stuff to fit on
the building. So as sister, you can buy any
building that had that same template and certain buildings

(50:47):
they have like the, the templatethat are trying to, they're
trying to make fit that template.
Like so hey, if this used to be a Burger King, we could buy it
and make it at McDonald's and itit wouldn't cost that much to
just change it over. And if I'm the landlord who owns
the buildings, that's a brilliant idea because you know
what you don't want is that old KFC to turn into a pawn shop.

(51:08):
Correct SO. Or or that old Pizza Hut is now
like a car wash and people are like this looks like a goddamn
pizza. Hut exactly what's?
Going on here. So more companies are leaning
towards making their logos and stuff fit into that building
design. So the, the building could just
look like a restaurant as opposed to it looking like a
Pizza Hut or a Taco Bell or McDonald's.

(51:30):
If you start looking, if people will listen to the show, if you
look around at some of these buildings, you're going to start
noticing like, hey, all these restaurant buildings look the
same. And that's why it's because they
want to give them a uniform identity.
So you can it's, it'll be easierto change them out and basically
like buy one and make it to whatyou want to make it to.
Like what's the Taco Bell? What's the Chick-fil-A or

(51:51):
something like that. As opposed to the the
personality they used to have. Yeah, so I, I actually, it's so
weird because I was thinking that the other day because I'm
driving to the office and I'm like, wow, that Starbucks and
McDonald's look like the exact same building.
The drive through is just a little different.
Yes, you remember this. There's like restaurants back in

(52:11):
the day used to have a lot of character, like Pizza Hut had
looked a certain type of way. Big old red roof.
Big old red roof. The stained glass hanging lamps.
Yes, McDonald's had a certain look to it with the ball pits
and stuff like that. Burger King as well.
Now it's time when all they're starting to look more and more
of the same and that's the reason why.

(52:32):
So I am mixed about the McDonald's thing for a minute
because I remember being kind ofterrified as a kid for that
giant burger. Jail.
OK kid, go play in the jail for a while.
The ball pit, yes. The ball pit was OK when it was
more like of a generic like climb up on a rope and then go
down the slide thing. But like in the 80s especially,
some of that stuff was kind of brutal.
It was a lot of metal. It was a lot of hard plastics.

(52:53):
You know, that was and, and partof me kind of thinks it looks
like too cluttered, too kind of like cheesy and colorful.
But I also don't know if I'm like ready for like the cold,
clean corporate capitalist look either.
You know, I, I'm kind of on the fence about it because I, I
don't, I don't think either is that great specifically for

(53:15):
McDonald's. I thought Pizza Huts were cool.
Yeah, I agree. Pizzas had a such a unique
design to a cool designer and that, but it kind of just went
away. I mean, they closed the Arby's
in Hollywood and they made a bigto do about it because they had
a giant Arby's sign that was part of the landscape there
forever. And people were like, well, what
the hell were you going to do? The Arby's is gone, but we still
want the giant hat. So hopefully, like, you know, I

(53:37):
don't know, Kareem's giant hat can go in there as well.
And. Maybe you can buy it.
Yeah, there you go. Yeah.
So yeah, I, I kind of get it as far as if I was the person
again, who is owning the actual buildings, why you would want a
very easy, you know, swap out inwith the old or out with the

(54:00):
old, in with the new very quickly and efficiently.
I. Agree.
So let's talk about little because you brought something to
the table too that you want to talk about.
So let's talk about some of the ones you brought, something that
you want to bring to this conversation.
So yeah, I you know, advertisingis my day job is that does not
mean I I like all ads or even understand what the hell they

(54:22):
are doing. Case numero Uno is from
Chipotle. When they were doing in pride
month for this was years ago, they came out with a campaign
that shows a burrito wrapped in foil, but it's the pride colored
flags of the foil with the question in Espanol Omo estas.
So I took a couple of, you know,Spanish classes.

(54:43):
I live in Lai hear Spanish all the time.
For those who do not know, como estas is basically how are you?
So now they are saying homo estas which I guess when you
translate it means gay you. That is correct.
What are you thinking? What does this mean?
Why? That's what they tried to say
and I don't know what they were thinking of doing that, but.

(55:06):
And I don't know this for sure, but I feel like it was a lot of
white people behind this decision.
I was going to make you that I think there's a thing and
there's a conversation you had about not having people of color
and culture in these type of rooms when you're doing when
you're making these type of ads,whether it's Taco Bell ad,

(55:27):
Burger King ad or some type of thing that's appealing to the
people of different races and you just have a bunch of white
people just make that do offensedirt.
But sometimes you have to have. Oh no, just please.
You can make fun of white peopleall the time, I mean.
I know. I know what we've done.
You have to have different people, different backgrounds to
have these conversations. A lot of times, Frank Spieler

(55:47):
just don't do it. Especially if you're trying to
appeal to a wider audience. And I would say that about
anything, like if you have one of too many group of people
making the decisions, trying to appeal to everybody, you're
going to miss something because you don't have the diversity in
there. And yeah, this also, again, just
felt like so much pandering. And you know, a lot of people in

(56:10):
my family are of the LGBTQ, whatever else I'm supposed to
add, I don't really know the plus community.
And I hit him up, as you know, my, my sister Tessa is trans.
And I was like, Hey, what do youthink of this?
Just like I, I wish they would just support like gay
organizations and donate money or do a longer campaign then

(56:30):
just slap a rainbow on somethingwith a tagline and hoping that
we're going to come in and buy some Chipotle because it's Pride
month. And I thought that was like very
apt. I was like, yeah, that, that
makes sense to me. And, you know, it's kind of like
if they added like a Simpsons rap to this and they're like Doe
burrito, you know, like, what isthis garbage?
I'm not gonna come in here and get a burrito just 'cause he

(56:51):
slapped Homer Simpson on it and and it is very, very strange
indeed. And so when Shia that is that I
used to work for was massive advertiser and they're made the
Taco Bell commercial with the dog.
You'll care to Taco Bell. Oh, the big one.
Yes. And that was huge.
And I think one of the reasons that one appealed is that like

(57:11):
they had a Chihuahua, they had aLatin, a Latino man doing the
voice over. I think it's the same guy who
did Rocco's voice, if I'm not mistaken.
Oh, I could. It's been a while since I looked
it up. And I'm pretty sure the
gentleman who did Rocco's voice is also doing the Yoko Taco Bell
dog and I, And I think that's one of the reasons that campaign
kind of blew up a little bit more because it didn't seem like

(57:33):
they were pandering to the Latino audience.
They were talking to everybody. It's Mexican food, let's have a
good time. A little silly dog, a little
silly saying, and move on. I think that matters.
I think if you kind of just havefun with it and kind of just not
overthinking, I think it kind ofwork.
And I think like it's like you said, Chipotle didn't do that.

(57:58):
No. And another one that I was on my
radar because we do talk about these at work.
You know, this is something thatis conversation within various
ad agencies. And if they're not, I recommend
that they have them. It's always good to see what out
there in the market to see, you know, try to avoid pitfalls and
maybe capitalize on something orjump on the bandwagon if
necessary. Walmart did this in the very

(58:18):
wrong way. So for Juneteenth, they were
pushing their own ice cream. And one critic accused Walmart
of capitalizing off a black culture and said the retailer
can better honor Juneteenth by promoting products by
black-owned brands. And in Walmart later apologized
for the ice cream and removed itfrom the shelves.
And I have a picture of it here in my notes and it shows, you
know, it's the typical African colors of yellow, red, green,

(58:42):
black with various shades of black.
People high fiving with little musical notes and loving the ice
cream. I do not know if the ice cream
is good or not, but it does definitely seem again, like
you're pandering to somebody andyou're just slapping on a label.
You know it'll be the same thinglike every May 4th, May the
fourth be with you. Well, we're just going to throw
lightsabers everywhere because it's May 4th day.

(59:02):
You're not really like caring about Star Wars.
I know This is definitely like away lighter subject than, than
race and, and identity, but I still think it kind of holds
Like when you just go on around because it's Valentine's Day and
you're slapping hearts on everything, or it's Saint
Patrick's Day and you're just slapping, you know, shamrocks
and leprechauns and everything. People kind of figure out what's

(59:24):
happening here. You're not going to have the
impact or the buzz or like the goodwill that you're hoping to
generate because it's just goingto be like you're faking it.
Yeah, they were. For those who are wondering, the
ice cream was called Great ValueCelebrates Juneteenth ice Cream.

(59:47):
Correct. And and I didn't, I didn't even
know what flavor of it is. If it's just chocolate, that's
even worse. Right, I, I have the flavor
here, it's because I, I want to look it up to make sure it was
Swiss and swirl red velvet and cheesecake flavored ice cream.
Well, at least it's not watermelon ice cream, because
that would have been far or two on the nose.

(01:00:09):
Oh yeah, they, they probably would have did that if they had
the chance. It it's funny that you mentioned
that because there has been like, you know, companies that
have done that for like Juneteenth, like they've like
given like their employees like watermelon and stuff like that.
And it's really weird that to, to appeal to black people, they

(01:00:31):
do stuff like that, that just asoffensive as opposed to actually
having some levity to it or sometype of grace.
And kind of like, you know, it's, it's it it, it screams to
me when I see things like the Walmart thing and what Target
did earlier this year when they got rid of their all, all the
DEI initiatives that you don't talk to people of color.

(01:00:53):
Yeah. And and you don't, you don't
show the value, you don't show value in them.
And you don't put forth what youneed to put forth to show them
like, hey, we, we hear you. And, and we saw earlier this
year with, with Target, when Target got rid of the DUI
initiative, they, it, it hurt them a lot, so much that
they'll, they'll see yo quick got got fired essentially.

(01:01:15):
Yeah, that's yeah. That's a lot, you know, it's, I
think people don't realize that especially nowadays, your voice
matters. Whether whether you're no matter
what race you are, your voice matters.
And sometimes when you have these situations where you don't

(01:01:39):
listen to the people who are helping your product, they can
revolt and it can hurt you, it can hurt your bottom line.
So in short, what I'm saying is it's a good business decision to
cater to all people in all cultures and races because in
the end of the day, a. 100%. It helps your bottom line and we

(01:02:01):
and I think the thing that was interesting about here, here
what we talked about today is we've we've talked about several
ads who kind of cater to one specific group.
And in them doing so, they end up losing, you know, they're
like sale, whether whether it was sales or popularity or

(01:02:22):
whatever it may be, you know, it, it end up affecting their
bottom line. So it's it's Better Business to
kind of just, if you're going tocater to a group, be genuine
about it because people see through the bullshit.
Yeah. For example, the Cracker Barrel
controversy, they did not want this.
They wanted to increase butts and seats and get more sales and

(01:02:43):
get more customers coming back to Cracker Barrel, which is why
they backtrack so quickly, you know, And I also think that it's
very important not only to do that externally with the work
that you're doing with brands, but also internally as a company
as well. And I will give David and
Goliath a great shout out because they they do allow
people to celebrate the various months of the year and that are

(01:03:05):
tied to it, right? So we had Black History Month
and the black people who worked at the agency were able to put
up art, music. They had a Jamaican cooking as
well, in addition to some soul food.
So it wasn't just, you know, theboss going out there and, and
buying watermelon and fried chicken, saying like happy, you
know, Black History Month type of thing.
It was people who were from thatculture sharing it with other

(01:03:28):
people. And that jerk chicken was
goddamn delicious. So I do think that is a way to
do it. Like, again, you don't want to
pander to people. And if you are a advertiser or a
brand who is going to go on the line, you got to know that it's
a, it could be a double edged sword very quickly.
And you need to know your audience.

(01:03:50):
You need a tie to the brand's purpose and you need to prepare
for the backlash because otherwise your brand could be
falling off a Cliff. Very, very quickly.
And you might get a lot of buzz,but you won't get a lot of
sales. And let's be honest, advertising
is to make people money. It's not better really for
goodwill. You know, we can't have goodwill

(01:04:11):
campaigns. We can have positive messaging,
but at the end of the day we're trying to establish a brand and
sell product. Correct.
Well said Snurfs. And that you want to say before
we go? No, I, I appreciate you having
me on there. I would do it like a nice little
plug for Sacrilegious with Robinand Snurds, a Simpsons review

(01:04:32):
podcast. We have about two episodes that
come out a month. We review an episode of The
Simpsons that either Robin and Ipick, and one of the fun things
that we do that I don't know if anybody else loves what we do is
that we make our own fake ads. And we have one, 2-3 or four
fake ads per episode that is tied to The Simpsons universe.
And they If you want examples ofbrands not doing a good job

(01:04:56):
being inclusive or uncontroversial, you should
listen to these fake ads on Sacrilegious.
There you go. Yeah, it's a great by the way.
Thank you. I, we have, we just did one for
Scottish steaks, which is skunk meat according to Willie.
So of course we had Robin doing his, you know, Scottish accent

(01:05:16):
there, and he's like, you got some great steak, you know,
Scottish. Steaks.
Oh, is that beef? Fuck no.
It's premium skunk meat. So we do enjoy our fun times
with that one. And, you know, we're a small
little podcast and if you want to get us above 10 listeners,

(01:05:37):
that'd be cool. There you go.
Thank you guys for listening. As always Delvin Cox experience
we are out. Peace.