The Dental Marketer
dental marketing ideas and strategies to attract quality patients to dentist.
Episodes
Are your local marketing efforts working as hard online as they do in person?
In this episode, we break down exactly how dental practices can harness the combined power of ground marketing and local SEO to dominate their local market. From hosting engaging community events that foster genuine trust and visibility, to ensuring every handshake and conversation converts into online discoverability, you’ll learn strate...
How do you keep your team fired up for the daily grind of marketing when every door knocked or flyer handed out feels like a small battle?
This episode dives into the motivations that fuel ground marketing success, not just today, but for the long haul. Michael offers strategies that blend the science of internal drive with the enticing pull of external rewards, revealing why relying on only one kind of motivation...
Have you ever felt like your practice’s ground marketing efforts are falling flat, no matter how many times you show up in your community? This episode uncovers exactly when (and why) it’s vital to make adjustments to your on-the-ground outreach before wasted time and resources start piling up.
We’ll break down the five telltale signs your ground marketing needs a fresh approach, from dwindling engagement and stall...
Stop waiting for the next big holiday—learn how summer camps, back-to-school buzz, and even heat waves can spark growth for your practice!
This episode unpacks the secret sauce behind high-impact seasonal ground marketing—going way beyond just holiday-focused promotions. Michael breaks down the psychology behind why these timely campaigns work so well, highlighting how shifting routines, local events, and changing ...
Why do some pediatric practices become local favorites while others fade into the background?
In this episode, Michael delves into the psychology of ground marketing tailored for pediatric dental practices, revealing why trust is the foundation for building lasting relationships with local families. He unpacks the dual priorities facing dentists: winning over discerning parents with micro trust-building moments, wh...
Nonprofit partnerships could be your new secret to building an unshakeable reputation in your local community!
In this episode, Michael pulls back the curtain on why people trust causes more than advertising—and how dental practices can borrow that trust to spark greater engagement and genuine social proof. You’ll discover the psychology behind strategic nonprofit collaborations, learning why this is more than mark...
What if one afternoon could fill your Invisalign schedule and turn your practice into a buzzing local hotspot—all without relying on social media algorithms?
This episode dives into the blueprint for hosting a high-converting Invisalign Day using battle-tested ground marketing strategies. You’ll discover why simply putting up a few flyers or sending out generic emails rarely moves the needle—and how a proactive app...
Ever felt discouraged after being turned away by a local business, wondering if your efforts in ground marketing were truly worth it?
This episode of the Ground Marketing Series unpacks why the most successful marketers are the ones who keep showing up, even after a "no." We dig deep into the art and science of persistence, revealing how a single visit rarely seals the deal—but a strategic, consistent approach can...
Who’s picking up your office phone—and are they turning callers into loyal patients or missed opportunities?
In this episode, we meet Eric Hubbard, founder of Pain-Free Dental Marketing, to uncover the remarkable origin story behind his company. Eric shares raw memories from his rural Oklahoma upbringing, his mother’s courageous fight with cancer, and the pivotal moment when a compassionate dentist, Dr. John Barros...
What are the must-have qualities of an excellent ground marketer for your practice?
This episode pulls back the curtain on the secrets to building an unstoppable ground marketing team—one that doesn’t just spread the word, but truly connects with the people you want to serve.
Today we dive deep, cutting through the noise of traditional marketing to reveal why the right personalities matter more than experie...
Imagine your ground marketing efforts echoing through your community long after in-person events end—all thanks to smart social media strategies.
In this episode, we unpack the often-overlooked connection between in-person ground marketing and dynamic social media engagement. We reveal how to ensure your impact lingers far beyond the event, making your practice more recognizable and trusted both online and offline....
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