The Dental Marketer

Today, we’re sharing exactly how to get into the best farmers markets—and why these events can become a powerhouse for attracting new patients to your practice!

In this episode, we'll dive deep into strategies that turn passive booth visitors into engaged, long-term patients. We'll lay out practical steps to create an impactful stall, from choosing the perfect location to designing benefit-driven banners that captu...

What's the biggest trap that dentists fall into that kills both their profit and thei...

Today we're doing a deep dive on how dental practices can seamlessly integrate into the school community and boost patient engagement!

This episode is packed with practical insights, detailing how to build productive relationships with local educational institutions—from preschools to high schools. You’ll learn the art of navigating the administrative ladder to effectively present your services to school administra...

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Are you flushing money down the drain with SEO?

In this episode, Ali returns ...

Imagine turning casual event interactions into lifelong patient relationships.

In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies...

Are you a new startup owner ready to dodge common pitfalls and steer your practice toward ...

Feeling like rejection is closing doors on your ground marketing efforts? What if it could be your secret weapon instead?

In today's episode of the Ground Marketing Series, we're exploring the misunderstood realm of rejection, redefining it as feedback rather than failure. Through a blend of down-to-earth examples and actionable tactics, we're learning how practice owners and marketing teams can convert rejections ...

Which path offers more freedom in the long run: corporate dentistry or owning your o...

What would make patients EXCITED to refer their friends and family to your practice?

In this episode of the Ground Marketing Series, we unveil the secrets to crafting a high-performing patient referral program tailored for dental practices. Navigating the maze of compliance might seem daunting, but we're breaking down the barriers, offering you a roadmap to a program that is as effective as it is legal. We dive int...

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Ever wondered how to navigate life’s big challenges while single-handedly runnin...

How do some dentists seem to always have a steady stream of patient referrals without hefty advertising budgets?

This episode of the Ground Marketing Series covers the art of effective networking for your practices. Get ready to uncover the secrets behind successful in-person marketing as I share valuable networking hacks to elevate your practice's local presence. From pre-event preparation to executing a seamless ...

What's holding you back from being the face of your business?

In this ep...

Ever at a loss for words when trying to partner with local businesses?

In this episode of the Ground Marketing Series, I'm uncovering the secrets behind a compelling pitch that transforms your dental practice into a patient magnet. Start by rethinking how you present your offer to potential partners, focusing on partnerships that bring continuous value to both sides. Amidst discussions on common missteps made in gr...

Do you need a "fancy" website or do you need one that brings in patients?

In this episo...

What does it take to build local partnerships that matter and become the go-to dental practice in your community?

In this episode of the Ground Marketing Series, we unpack the game-changing strategies practices can use to build meaningful local partnerships that yield lasting results. Rather than pouring resources into passive marketing channels, we explore how becoming an integral part of your community can lead t...

How can small dental practices leverage big-business buying power?

In this episode...

Are you reaching the right audience or casting your patient net too wide?

In this episode of the Ground Marketing Series, we unravel the secrets behind targeting the perfect patient audience to boost the success of your marketing strategies. We dive deep into the art of identifying and defining your ideal patient personas by analyzing demographic and behavioral data. By honing in on specific patient groups, you'll ...

Could your Google Business Profile be the untapped gol...

Can simply showing up in your community drive a successful marketing strategy, or is there a deeper game in play?

In this episode of the Ground Marketing Series, we're exploring the fundamental tools and strategies that translate presence into meaningful growth. Contrary to the notion that just "showing up" is enough, I'm uncovering the structured, systematic approaches crucial for relationship-building and impactf...