On today's episode, we bring you part one of a two-part keynote from Dr. Mark Costes, recorded live during the DSI Mastermind in October 2025. In this powerful session, Mark unpacks "The Motivation Myth" and examines what truly drives elite performers—from Kobe Bryant and Thomas Edison to DSI's own Cody Boals.
Through both inspiring stories and neuroscience-based insights, he explains how motivation, willpower, and grit aren't traits you're born with—they're skills you can train. With research from thought leaders like Andrew Huberman and Peter Attia, Mark shows how to use internal dialogue, identity framing, and dopamine-driven strategies to build sustainable drive and redefine your relationship with hard work and discomfort.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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