The Design Business Show 238: Scaling for Retail Success + Inclusive Design Tips for DTC Brands with Keyaira Miller

Keyaira Miller, Lead Business Partner at Target, brings a broad set of Retail experiences and expertise spanning over 16 years within the areas of Buying, Sourcing, Product Development and Brand Management. Keyaira is a Lead Business Partner on the Merchandising Vendor Development Team at Target Headquarters. In her current role, she is responsible for sourcing, connecting, growing and amplifying emerging diverse and/or women owned brands to support Target’s merchandising strategies and drive inclusive assortment for Target’s diverse guests. Her notable and most recent work includes helping curate Target’s Black History Month Assortments, Tabitha Brown’s Limited Time Apparel and Food launches and Target’s Activation booths and programming at Essence Fest in New Orleans. Keyaira has a passion for retaining and growing brands, allowing them to reach their fullest potential by empowering them with the right foundational tools, partners and resources in hopes that it creates a space to fuel generational wealth and drive economic vitality and equity. Prior to Target, Keyaira was at Amazon Fashion, leading the Women’s Product Development team within Private Brands. Much of what Keyaira loves is involved with collaboration and connection. Assembling a team with gifts different than mine, who shine in ways I don’t have, has been both inspiring and crucial to my success. Keyaira is a 2002 Graduate of West High school in Waterloo, IA and has degrees from The University of Northern Iowa and The Academy of Arts University. Keyaira currently resides in Waterloo with her loving husband and 10-year-old old son.

Here’s what we covered on the episode:

• How I met Keyaira when she was speaking at a panel at The Black and Brown Summit, a local event I attended in earlier this year, and I wondered how a girl from Iowa got to work with brands at Target

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