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September 1, 2023 • 50 mins

Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com. She's also the former co-host of the cult-favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she's helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she's on a mission to help more small businesses define their "statement piece", a.k.a. the bold point of view that makes them radically relevant to their perfect people.

Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Instagram @hcweiss.


Here's what we covered on the episode:

  • We first met Hillary Weiss and how she went from copywriter to creative director on episode 128

  • Why I invited her to come back on the show b

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