The Digiday Podcast
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
Episodes
May 19, 2026 • 31 mins
If shoppers start turning to AI assistants instead of retailer websites, the foundation of the retail media business could begin to crack. That’s the tension at the center of agentic commerce. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson explore how AI-powered shopping agents could reshape retail media networks, disrupt ad dollars and force retailers to rethink their role in the shopper journey.
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May 12, 2026 • 37 mins
The programmatic world seems split: is AI the future of media buying, or just a tool requiring heavy supervision? Duluth Trading Company lands somewhere in the middle by leveraging agents for high-speed bidding while keeping a firm human hand on brand storytelling, Duluth’s Director of Marketing Ellie Uberto joins Kimeko McCoy and Tim Peterson live from the Digiday Programmatic Marketing Summit on May 6 - 8 in Palm Springs, Calif. ...
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May 5, 2026 • 26 mins
Is the era of performance-only marketing over? Performance returns are dropping. Brands are chasing AI visibility as LLMs take over search. All roads point to the return of 'brandformance.' Kimeko McCoy and Tim Peterson explain the brandformance to brand health metrics rebrand, and why marketers care about it again.
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April 28, 2026 • 38 mins
In this episode, Digiday senior marketing reporter Sam Bradley joins Digiday Podcast co-hosts Tim Peterson and Kimeko McCoy to break down Netflix's massive ad business glow up, and how the streaming giant is rewriting the streaming ad business playbook.
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April 21, 2026 • 30 mins
The AI ad race is heating up. OpenAI is staffing up and cutting deals to win brand budgets from Meta and Google. On this episode of the Digiday Podcast, Digiday senior platforms reporter Krystal Scanlon joins hosts Kimeko McCoy and Tim Peterson to breakdown the ad business playbook.
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April 14, 2026 • 29 mins
Major agencies are pulling back ad spend from The Trade Desk’s OpenPath platform, citing concerns of hidden fees and lack of transparency. Meanwhile, TTD is shifting its payment model for identity providers, like LiveRamp and Experian. All said, The Trade Desk is facing a new set of rising tensions with agencies over transparency — and more importantly, programmatic control.
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April 7, 2026 • 35 mins
Mondelez vp of global digital commerce, Andrew Lederman, joins the Digiday Podcast to talk through how the CPG giant is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.
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March 31, 2026 • 31 mins
The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust.
“We’re not going to die if we don’t build a chatbot tomorrow. We need to be really clear about what the threats are externally, but ultimately what we have is something that’s worth protecting,” said Chris Moran, head of editorial innovation...
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March 24, 2026 • 54 mins
What does it take to sell an influencer agency right now? This week on the Digiday Podcast, Digital Voices founder Jennifer Quigley-Jones joins Kimeko McCoy and Tim Peterson to break down her agency’s sale to PMG. Plus, what it says about the booming creator economy M&A moment.
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March 17, 2026 • 39 mins
A decade after the ANA’s bombshell report, the WPP debacle has forced a new standard of clarity in media buying. This week, Digiday executive editor of news Seb Joseph and Michael Burgi, senior editor of media buying and planning, join the Digiday Podcast to discuss why agencies are leaning into principal trading, and why some brands are finally reining them in.
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March 10, 2026 • 36 mins
Since its legal woes have been resolved, and the U.S. app was spun out earlier this year, TikTok has taken a muted approach to business. Digiday senior platform reporter Krystal Scanlon joins this episode of the Digiday Podcast to discuss why what looks like business as usual on the surface is more likened to hushed plight for more ad dollars, creators and users.
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March 3, 2026 • 41 mins
Ads in ChatGPT have entered their trial run period. Instead of agency partners, it's brands like The Knot Worldwide that find themselves at the helms of OpenAI's ad push. Marketers like The Knot's CMO Jenny Lewis are navigating everything from performance metrics to infrastructure.
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February 24, 2026 • 40 mins
Hootsuite’s partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On this episode of the Digiday Podcast, Tameka Bazile shares why she ended her deal with Hootsuite, how it prompted her to audit other brand partnerships, and what creators can learn about balancing ethics, audience expectations, and income.
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February 17, 2026 • 39 mins
The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. Meanwhile, marketers are still trying to read the tea leaves around OpenAI's ad team, data insights and more as chatbot competition intensifies. Digiday's senior platforms reporter Krystan Scanlon joins the Digiday Podcast to make sense of it all.
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February 10, 2026 • 41 mins
Anthropic took a jab at OpenAI's ad product launch and T-Mobile and Coinbase used The Backstreet Boys top play up millennial nostalgia. Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, Tim Peterson and Kimeko McCoy are joined by Sunny Bonnell, co-founder and CEO of global brand strategy and design agency Motto, to reflect on the best and worst commercials from Super Bowl 2026.
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February 3, 2026 • 41 mins
Traditional TV — let alone a live NFL playoff game — might be the last ad inventory type you’d think to test trying out AI agents against. And yet that’s exactly what NBCUniversal did last month.
The media conglomerate ran a test with ad agency RPA, marketing analytics firm Newton Research and Comcast-owned ad tech firm FreeWheel to have AI agents participate in buying an ad against a live NFL playoff game. But did it work?
“It w...
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January 27, 2026 • 44 mins
Is there a difference between a creator and an influencer. If so, what’s the difference and why does it matter to marketers? On this episode of the Digiday Podcast, Digiday staffers debate the topic.
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January 20, 2026 • 60 mins
Two years after OpenAI signed its first content licensing deal with Axel Springer, the field of AI platforms doing business with publishers has expanded exponentially. Especially just in the past year.
But then the publishers have to evaluate those options. Fortunately Digiday senior media editor Jessica Davies and senior media reporter Sara Guaglione have done a lot of that legwork in drafting a scorecard of the major AI platform...
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January 13, 2026 • 32 mins
This year's CES was all about agentic AI and little else. Digiday executive editor Joseph was boots-on-the-ground for this year's show in Las Vegas. He joins this episode of the Digiday Podcast to make sense of this year's event, and what it means as 2026 gets underway.
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January 6, 2026 • 48 mins
This week's episode takes a look at how 2025's cliffhangers—everything from Netflix's planned acquisition of Warner Bros. Discovery to the ripple effects of the Omnicom-IPG merger—and how it all could play out in 2026. Digiday managing editor Sara Jerde and executive editor of news Seb Joseph join hosts Tim Peterson and Kimeko McCoy to try and read the 2026 tea leaves.
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