The Digiday Podcast
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
Episodes
A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger
October 15, 2024 • 47 mins
After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers and sellers was hard-pressed to prove its significance. And yet it did.
“The biggest shift or change this year is it was really a reset year from a digital video standpoint in terms of pricing,” UM Worldwide’s chief investment officer Marcy Greenberger said on the latest Digiday Podcast.
Disney and Netflix w...
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October 8, 2024 • 54 mins
CMOs are once again grappling with the age old question of their role in the C-suite. The job has gotten more difficult in today’s business landscape as marketers face increasing pressure to tie marketing to business results (all while being asked to do more with less money). In some cases over the last few months, companies like Hyundai and Starbucks, have eliminated the CMO role entirely.
The role with all of its changes can be c...
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October 1, 2024 • 43 mins
The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in this year’s annual TV and streaming advertising upfront market.
“Of the streaming dollars that came in, of those billions of dollars, more than half of them are transacted programmatically,” Disney’s svp of addressable sales Jamie Power said on stage during the Digiday Publishing Summit in a sess...
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New York Liberty's Shana Stephenson on building basketball team's brand and keeping fans in the game
September 24, 2024 • 64 mins
WNBA's New York Liberty is having a moment. It just finished the regular season last Thursday with the best record in the league, defeating top teams like the Las Vegas Aces and the Connecticut Sun. Meanwhile, the team’s mascot Ellie the Elephant has become a celebrity in her own right, known for her dance moves and fashion.
But it hasn’t always been that way. Five years ago, the team was struggling, playing in Westchester County C...
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September 17, 2024 • 60 mins
In the age of disrupted digital audiences, media companies are incentivized to constantly be counting clicks, pageviews and engagement — all while optimizing for how those metrics can be best monetized.
But Long Lead, a long-form journalism production company, wants to redefine the journalism business model to bring art back into the craft of journalism. Launched in 2020 by founding editor and longtime journalist John Patrick Pulle...
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September 10, 2024 • 49 mins
Marketers’ attention to the industry’s latest shiny object, generative AI, has yet to shift out of focus. Some agencies have moved to ink enterprise-level deals with major AI players, like OpenAI, Runway and soon, Perplexity. As these AI-powered tools continue to flood the marketplace, agencies and brands alike say they’re creating auditing policies to ensure data security, stability and fairness. It’s a similar story at Babylist, ...
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September 3, 2024 • 58 mins
The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars, which retailer gets the bulk of said dollars depends on size and scale. With an expansive brick-and-mortar footprint in the U.S., size and scale are what Sam’s Club Member Access Platform (MAP), the company’s retail access and ad platform, is banking on to draw in advertisers.
In this episode of the Digiday Podcast, ...
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August 27, 2024 • 59 mins
Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries.Last week, 22 staffers were laid off from Time — which is owned by Salesforce founder and CEO Marc Benioff and his wife and philanthropist Lynne Benioff — as part of a larger reduction of operational costs amid ad revenue declines. Cuts were made to the editorial, sales, marketing, technology and TIME Studios...
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August 20, 2024 • 59 mins
Big changes came for the media industry in 2024.
Between generative AI technology companies spending millions of dollars to license their content and Google flip-flopping on third-party cookie deprecation plans, publishers have had a lot to sort through.
When asked which has been the bigger concern to him, Future plc’s CEO Jon Steinberg said, “The cookie thing keeps me up at night more than the AI thing. The AI thing used to keep m...
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August 13, 2024 • 48 mins
With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media, according Melissa Ben-Ishay, co-founder and CEO of dessert company Baked By Melissa.
Instead, Ben-Ishay props her phone up on her kitchen counter at least once a week, where she walks her TikTok followers through everything from how to make crispy rice to gnocchi,...
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In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms.
Last year, the company was reported to have lost its way with the streaming community, which could be seen as its m...
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Google may have changed course on its approach to third-party cookie deprecation on Chrome, but that doesn’t mean brand marketers should take their foot off the pedal when it comes to testing cookie-less targeting solutions.
At least that’s what Rachel Cascisa, vp of platform adoption at Publicis’ marketing tech company, Epsilon, believes. As it is, recent studies from Adobe and Epsilon have found that marketers are “considerably l...
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GoDaddy has been known for its irreverent and racy spots with models — perhaps, most notably, its Super Bowl ads featuring former professional race car driver and model, Danica Patrick, back in 2010. It could be fair to say the web hosting and domain registration company knew how to make waves in the sports marketing space.
But the company has sat out the Big Game for the last few years. It’s also moved away from its cheeky, sports...
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Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television viewing across streaming platforms, tying with Disney+ and beating Max, Paramount+ and Peacock, according to Nielsen. It could be considered a win in the streaming wars. Tubi, though, doesn’t consider itself to be part of said wars, according to Tubi CMO Nicole Parlapiano.
“I feel like we’re watching the war,” she ...
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It’s been a busy summer for Bon Appétit and Epicurious’ editor-in-chief Jamila Robinson, who stepped into the top editor role last September.
Amid changing algorithms and impacts to search traffic, Robinson is prioritizing relationship building between audiences and Condé Nast’s cooking brands by expanding the coverage of food to include categories like sports and relationships, challenging the idea of “traditional” cooking and bui...
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July 2, 2024 • 45 mins
As the creator economy grows, the very definition of what makes a creator or influencer changes. It has expanded to be inclusive of everything from college athletes under the name, image and likeness (NIL) policy change in 2021 to the latest crop of virtual influencers, springing up alongside generative AI advancements.
For Nicole Dye Anderson, svp, head of media relations and influencer strategy at Wells Fargo, influencers can ext...
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June 25, 2024 • 43 mins
Making the digital advertising ecosystem more sustainable has been a burgeoning topic for the past couple of years, but the biggest excuse that’s been holding back companies from making moves to actually reduce carbon emissions is the lack of standards around measuring emissions in the first place.
But the Global Alliance for Responsible Media (GARM) and Ad Net Zero aimed to remedy those concerns with its Global Media Sustainabilit...
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Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. Notably, there’s been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks.
“This last year has been about moving off-platform. So now, we’re making our data available on an ag...
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June 20, 2024 • 22 mins
We’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast.
The audio streaming platform has spread its wings a bit, taking a swing at visual content, like music videos and lyrics to follow along with music content. In expanding its content offerings, it has also expanded its opportunity to take in more ad dollars. Kee...
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We’re on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for this episode of the Digiday at Cannes podcast.
This is Uber Ads second year in business and simultaneously, second year at Cannes. Just a few days ago, the company announced that it was expanding its programmatic ad business to include partnerships with demand-side platforms like The Trade Desk, Yahoo's DSP and Google’s Dis...
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