Encore: Counterfeit Drug Industry: The Role of Complex Supply Chains

The buzz: “Although counterfeit drug production was originally concerned with lifestyle medications treating non-life threatening conditions, the industry has expanded to produce nearly every type of medicine” (cnbc.com/id/44759526). The World Health Organization (WHO) estimates that over 10% of the world’s medicine is counterfeit, and up to 70% in some countries. Revenue: $70B as of 2010. How can this happen? Complex supply chains unwittingly facilitate entry points for blackmarket counterfeiters, impacting legitimate pharma and consumers unaware of their meds’ origins. Can new technologies stop this madness? The experts speak. Jacques Muratori, Molivitas: “The difference between involvement and commitment is like ham and eggs. The chicken is involved; the pig is committed” (M.Navratilova). Laz Uriza, SAP: “The world will not be destroyed by those who do evil, but by those who stand by and do nothing” (Einstein). Join us for Counterfeit Drug Industry: Role of Complex Supply Chains.