Meet Dr. Vernell
Pitch Strategist | District Leader
With over 20 years in K–12 education—and 10+ years making decisions on behalf of a school district—I know what actually moves a proposal from “maybe” to “approved.”
I created PitchEDU because I saw too many brilliant entrepreneurs missing out on district opportunities—not because their offers weren’t strong, but because they didn’t know how to position, price, and pitch in a way that resonates with decision-makers.
I’ve helped entrepreneurs and consultants win over $2.8 million in district contracts—and I’m here to help you do the same.
Our Mission
To equip visionary education experts and entrepreneurs with insider tools, strategy, and coaching to secure high-value contracts with school districts—without leaving their 9-to-5.
Our Vision
To become the leading authority in K-12 district contracting-building a community of confident, well-paid entrepreneurs who drive meaningful change in schools and districts across the nation.
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The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
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