Our courses → https://edmprod.com/courses
This week, Nick Sadler sat down to chat for the EDM Prodcast.
Nick is best known as the co-founder of labels such as Never Say Die & Disciple Recordings, but is also known for his work with his company The Label Machine. After writing a book on helping people start-up labels, he turned it into a fully-fledged business where he coaches people along the process.
In the interview, we dive into his background and how he transitioned from being an artist into the marketing side of things. We discuss how this came about through being open to the opportunities around him.
Later on, we talk about problems that the modern artist faces, and why working with others is key to growing in your music, branding, and promotional skills.
Nick also covers what makes an ideal candidate for a producer who's thinking of starting a label - that you have to be entrepreneurial, people-focussed, and dedicated.
Links:
Trial The Label Machine for $1 → https://thelabelmachine.com/trial
The Label Machine Book → https://velocitypress.uk/product/label-machine-book/
Never Say Die → https://wewillneversaydie.com/
Disciple → https://www.disciplerecs.com/
First Flights → https://www.first-flights.com/
Connect with Nick Sadler:
Instagram → https://instagram.com/nicksadlernsdmt
The Label Machine → https://thelabelmachine.com/
Timestamps:
0:00 Intro
2:56 Interview start
4:36 Nick's background in music
7:03 When he decided to pursue music
10:40 Transitioning to starting a record label
12:10 Moving from NZ to the UK
13:51 Early dubstep with Never Say Die
15:13 Helping label owners with The Label Machine
17:24 The accidental transition into marketing
19:04 Create your own opportunities
23:17 Self-releasing and DIY culture
29:03 Getting feedback on your music and marketing
32:08 Labels as just distribution and admin
35:00 Visuals and the future of artist branding
37:20 Sharing your face
39:07 Find a scene and imitate
41:28 Launching Disciple Recordings with Dodge & Fuski
44:33 Labels as a community
46:05 Running The Label Machine
49:07 What qualifies an artist to start a label?
52:05 Labels as a passive income stream
54:45 Monetize around your music, not just your music
55:25 Why design is a key skill for label owners
57:25 What's coming up next?
59:50 If you had a time machine, what would you change?
01:02:14 Wrapping up
EDMProd:
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Facebook → https://www.facebook.com/EDMPsite
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Aden Russell (Artsea):
Instagram → https://instagram.com/iamartsea
Facebook → https://facebook.com/iamartsea
Spotify → https://sptfy.com/iamartsea
Soundcloud → https://soundcloud.com/iamartsea