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September 2, 2010 60 mins
Wow…she is smart and nice and beautiful.  She’s an attorney, a journalist and a best-selling author (You gotta love “The Girls Guide to Power and Success!”) And, she is the co-founder of SBTV.com – Small Business Television -- she led the company from a concept to a multi-million dollar enterprise.  Susan’s been on every TV show you can imagine as the go-to small biz expert.  She also has a new television show called "It's Your Biz with Susan Solovic".  You can catch segments at www.itsyourbiz.com. Her successful entrepreneurial experience and legal background provides her with a unique vantage point from which to share information and insight with business owners around the world. Susan knows business!  And she has the power to communicate about the freedom and power your own small business can offer.  I am soooo excited to have her on our Radio Show! The D’s change everything...divorce, disaster, death, disability and debt!  Have you had experienced difficulty hanging on?  Should you stay the course or it is time to throw in the towel?  Perhaps neither is the right answer - maybe it’s time to reinvent your business. We'll Discuss...
  • “Why can’t you be more like your brother?”  Sometimes it makes sense to compare yourself to others in your industry.
  • Don’t Throw Good Money After Bad.  You can’t cut your way to financial health, but here are a few things to STOP doing.
  • Biz Reinvention! Don’t dig your heels in the ground.  Try a NEW approach!
  • Giving yourself permission and time. THINK about what you want to be and do.
  • Learn how to start with the obvious. And, no Sacred Cows.
  • How to Price Differently. Aim for Apples to Oranges!
  • When to be Unorthodox: Collaborate with a competitor. Target a new industry.  Go virtual.
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