National Doctors' Day is observed on March 30th to honor physicians for their dedication and contributions to society and their community. This date can be a great opportunity to fundraise for your healthcare organization by sharing your successes and challenges with donors. Join Tracey Bozzelli, managing director for the healthcare vertical in customer success at Blackbaud, and Paul St. Onge, co-founder of Doing Good Digital, for ideas on donor outreach through digital strategy.
Topics discussed:
- Deciding on a fundraising strategy
- Focusing on donor stewardship
- Direct email messaging
- Engaging the patient file for donor acquisition
- Existing patient donors
- Honoring the caregiver
Resources:
Webinar: Online Fundraising Strategies for Doctors' Day
Taking Doctors’ Day Beyond the Direct Mail Appeal | The ENGAGE Blog
Doing Good Digital: Weighing the Pros and Cons of Doctors' Day
Quotes:
"The trick is to really engage that patient file throughout those twelve months and again when we get to one of those tentpole moments like Doctors' Day."
"I'd recommend if you have some non-solicitation and communication that's going out at the start of month start, tease out the fact that Doctors' Day is coming up, tease out some some nice stories about some of the doctors that are on your staff."
"When we think of some of the basics when it comes to a successful Doctors' Day campaign, warming up the audience is part of it."
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