E77 ⎸ Your Peers Are Not Your Customers

Your Peers are not your customers.  Your peers don't buy your stuff.  I mean, your friends and family and colleagues do not buy your stuff and are not your target market.  Your friends and family think they can get you for free.

They'll just ask you to dinner or lunch, but they really want your gold...

Therefore, do not let them derail your business or visibility.

Although our peers do not buy from us, we tend to think about them when we post something, record something or get visible.  They are on our minds or in the back of our minds when do public stuff and get visible...

However, they are not going to be the people who buy from you.

The Tee-Ball Coach is not going to buy from you because Little Johnny is on the team and he knows you now and y'all are cool with each other.  Not a buyer, but although connected on social media, he's liking your posts and making comments.  So, he's on your mind when you post or get visible.

Aunt Jenny is not buying your stuff, but she likes everything you do online.

Also, 95% of the market is NOT your customer either.  They are not serious, not buyers and are not going to fork over for high ticket offers either.

You've got to know who your market is and is not.

Enjoy this episode

~Eric Louviere

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