Building a Brand That's Actually You with Dr. Lacey Book

Ready to build a personal brand without losing yourself in the process? Want to know how transparency and fun can actually drive business growth?

In this episode of The Erik Cabral Show, Erik sits down with Dr. Lacey Book for an honest conversation about building a multi-million dollar business by staying true to who you are—even when the spotlight feels uncomfortable. They explore how Lacey has grown her empire by leaning into her core values of fun and transparency, proving that you don't have to love the camera to build a powerful personal brand.

They dive into the work of self-awareness, the challenge of staying humble when your community grows, and why over-communication might be the secret to clarity. Lacey shares practical insights on managing the discomfort of being in the public eye while still showing up authentically, and how every relationship—business and personal—gets amplified when you're willing to put yourself out there.

If you're building a brand that reflects who you really are (not who you think you should be), this episode delivers the real talk you need. Tune in for this refreshing take on authenticity, transparency, and building something meaningful in a world that often rewards the opposite.

0:00 Intro

3:08 Core values: Fun and transparency in business

4:10 Injecting fun into family life and Journey karaoke

5:27 Transparency vs. context in communication

6:31 Daily work on self-awareness

7:39 Uncomfortable with cameras but understanding the power

8:56 How personal brand creates deeper relationships

10:20 Staying humble and grounded during success

11:36 Promise to community: Results aligned with true desires

12:42 Rapid-fire "Burn or Bliss" segment

15:15 Best ways to connect with Dr. Lacey Book

📖 BUY THE NEW BOOK NOW on Amazon!

“Be Your Brand to Glorify God” available on Kindle, Paperback, and Hardcover

https://www.amazon.com/dp/B0FCYQVKH5

A guide for mission-driven entrepreneurs who want to build a brand that reflects their faith, not their ego.

Resources mentioned

 Dr. Lacey Book's Social Media

🔗 https://www.instagram.com/drlaceybook

🔗 https://www.facebook.com/drlaceybook

🔗 https://x.com/drlaceyBook

🌐 Black Diamond Club: https://www.blackdiamondclub.com/

🎙️ None of Your Business Podcast: https://podcasts.apple.com/us/podcast/none-of-your-business-podcast/id1514036779

Reel 1: Fun + Transparency = Unstoppable

Caption:

Business doesn't have to kill your passion. But without fun, it will.

Dr. Lacey Book shares her two non-negotiables: infusing fun into everything and radical transparency with everyone you serve. When you can't bring the fun factor, passion dies. When you're not transparent about expectations, relationships fail. Simple formula: Fun keeps you going, transparency builds trust.