E01: Building a Powerful Personal Brand with Shark Tank's Kevin Harrington

Want to know the secret to becoming a household name in your industry? Legendary entrepreneur Kevin Harrington, one of the original Sharks on the hit TV show Shark Tank, is here to share his proven strategies. 

As the inventor of the infomercial and a serial entrepreneur who has generated over $5 billion in sales, Kevin is a true master of personal branding and business success. In this exclusive interview, he reveals the invaluable insights that have propelled him to the top of his industry.

This is a rare opportunity to learn directly from one of the greats. Do not miss out on the chance to implement Kevin's proven personal branding secrets in your own business!

Here are some power takeaways from today’s conversation:

• The transformative impact of personal branding for entrepreneurs

• Richard Branson's advice that sparked Kevin's personal branding journey

• Kevin's 5-step (plus 2 bonus steps) framework for becoming a "key person of influence"

• Leveraging content, partnerships, and capital to amplify your personal brand

• Passing the entrepreneurial torch to the next generation

Episode Highlights:

[03:35] The Transformative Power of Personal Branding

Prior to focusing on his brand, he was constantly hustling to find the next big deal. But once he started investing in his personal profile through content creation, speaking engagements, and strategic partnerships, the opportunities began to flow to him. Instead of having to sell himself, Kevin found that doors were opening, and he could now pick and choose the most promising ventures to get involved with. 

[09:25] Advice from a Mentor: Richard Branson's Wake-Up Call

During a conversation with “the” Richard Branson, Richard bluntly told Kevin that despite his impressive business accomplishments, no one really knew who he was. This wake-up call from Branson inspired Kevin to start taking concrete steps to build his personal brand, including writing a book, launching a podcast, and actively seeking out speaking engagements. This multi-pronged approach ultimately led to Kevin landing the life-changing opportunity to become a Shark on Shark Tank.

[14:39] The 5+2 Step System for Becoming a "Key Person of Influence"

At the heart of Kevin's personal branding philosophy is a proven 5-step framework that he outlines in his bestselling book "Become a Key Person of Influence." The steps include:

1. Learn how to pitch yourself effectively.

2. Raise your profile through content and speaking.

3. Publish a book or other content.

4. Productize your expertise.

5. Build the right team

6. Secure the necessary capital to execute your plan.

7. Get out there and do it.

Resources Mentioned:

Become a Key Person of Influence

Be Your Brand podcast is an On Air Brands production.

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