Premium Pricing (ft. Surabhi Shenoy)

Surabhi Shenoy is a CEO Coach who helps ambitious tech founders scale their businesses and increase the value of their business to achieve lasting wealth. Her unique coaching approach blends personal and business transformation, drawing on her own experience as a 2x successful entrepreneur with multiple exits.

Surabhi’s journey began in 2005 when she co-founded Tejora Technologies with her husband, Nitin. After his passing in 2017, she took full control of the business during a period of intense personal and professional challenges. Despite the odds, she led Tejora to growth and a successful exit in early 2022.

Through her experiences, Surabhi developed the CEO Mastery framework. This system empowers founders by focusing on vision, strategy, mindset, and skillset, while also optimizing their business for growth through strategic offers, financial management, and efficient operations.

Key themes included:

1. Premium Pricing Strategy

2. Productizing Services for Scalability

3. Value Creation Over Cost Competition

4. Importance of Mentorship

5. Data-Driven Decision Making

6. Business Skill Development

7. Operational Efficiency and Cost Control

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Website: www.surabhishenoy.com 

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