The FAM Podcast with Mark Kinsley

The FAM Podcast with Mark Kinsley

Sleep industry secrets revealed! On The FAM podcast, host Mark Kinsley interviews innovators, entrepreneurs, and thought leaders shaping the future of the sleep industry.

Episodes

September 29, 2025 19 mins

Why are mattress prices set to jump $375 overnight? Discover how new tariffs could shake up your business and what retailers can do to stay ahead.


In this episode of The FAM Podcast, Mark Kinsley unpacks the jaw-dropping impact of the newly announced 30% tariff on upholstered furniture—on top of already soaring steel and lumber tariffs. If you’re a mattress retailer, sleep industry pro, or just care about your bedroom budget, th...

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Most mattress retailers are missing out on a hidden profit zone—here’s the barbell sales strategy to win luxury AND value customers in 2025!


Are you leaving money on the table by only chasing big-ticket mattress sales? In this episode of The FAM Podcast, Mark Kinsley is joined by Brent Batterman—industry legend, trainer, and “pastor” of mattress sales—to expose the overlooked “value zone” and why mastering both luxury and budget...

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Did you know 75% of US mattresses are now under one company? Discover how this impacts your sleep, wallet, and the entire industry!


In this episode of The FAM Podcast, Mark Kinsley dives deep into the seismic shifts rocking the mattress industry—starting with a jaw-dropping stat: *75% of mattresses in the U.S. are now made or sold by a single company*. But what does that mean for you—whether you’re a retailer, sleep advocate, or hea...

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How did a mattress company put $117 million into employees’ pockets—and grow 800% in four years? The truth will shock you. 🛏️


What if the secret to explosive business growth was simply giving away ownership? This episode of The FAM Podcast features Dale Carlsen, founder of Sleep Train—a 317-store empire whose radical employee-first culture shocked the mattress industry. Dale reveals why he gave 25% of his company to employees, ...

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Did you know your mattress store has just 7 seconds to win or lose a sale? Discover the surprising strategies that top retailers use to win big.


We’re fresh off the floor from Nationwide Primetime in Nashville—and we’re spilling the real secrets you won’t hear anywhere else! Mark & Tara Kinsley break down the top takeaways that can transform your mattress business and your customers’ sleep.


If you’ve ever wondered why you...

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Did you know a jingle can make your brand 96% more memorable? See how AI wrote one in just 2 minutes (and why your business needs this edge).


What does a hidden Oregon beach, a 2-minute AI-composed song, and a record-breaking charity event have in common? This episode is your backstage pass to the future of mattress marketing. Mark Kinsley reveals the science behind why jingles work—brands with music boast a staggering 96% high...

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You won’t believe the wildest sleep technology we tested at Vegas Market—think massage beds, carbon fiber support, and celebrity collabs!


Just back from Las Vegas World Market, Mark and Tara Kinsley spill the behind-the-scenes on eight showrooms changing how we sleep (and sell sleep). From a cabana at the Bellagio to late-night adventures at Tao, this episode recaps the most eye-opening moments with industry insiders and real ta...

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Most mattress retailers lose 30-40% in sales by hiding financing—here’s how to turn payment options into your #1 marketing weapon (and boost ticket size).


Ever wondered why customers walk out without buying—or why your average ticket won’t budge? This week, Mark Kinsley sits down with Mark Shelley, Head of Sales at American First Finance, to reveal the untapped power of leading with financing. Discover how presenting flexible paymen...

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Mattress pros: Are you missing the #1 AI automation that’s saving top retailers hours and thousands—without hiring extra staff? Discover it here.


AI isn’t just a buzzword—it’s the tool transforming the mattress and sleep industry, from product imagery to customer engagement and beyond. In this episode, Mark Kinsley is joined by AI and automation experts from Presti.ai and Podium to reveal how sleep retailers are using next-gen a...

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How did a 37-year-old mattress mogul turn a forgotten furniture store—with NO computer—into a thriving, triple-location empire? The secret’s inside.


What happens when a top mattress retailer gets bored? If you’re Keith Moneymaker—the “Unicorn with a Beard”—you buy out a local furniture store with a legendary legacy…and discover a hidden warehouse packed with vintage gems, untouched since the 90s. In this episode, Mark Kinsley digs i...

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How does escaping a hurricane spark a sleep industry revolution? Discover the wild journey behind Canada’s fastest-growing mattress brand!


When Jon Piett fled a hurricane in Turks & Caicos, he had no idea it’d launch him into the heart of Canada’s mattress industry. In this episode, Jon reveals how starting over led him from a cold garage—crafting weighted blankets—to founding Lotus Sleep Products and opening six Modern Matt...

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Dive into the future of retail with AI expert Mark Kinsley and discover how to turn AI from a mere toy into a powerful tool for innovation.Join our host Mark Kinsley as he talks with Melissa about the transformative power of AI in the retail industry. With years of experience in the mattress and appliance sectors, Mark shares his insights on leveraging AI for productivity and innovation.In this episode, Mark Kinsley takes us on a j...

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Discover the transformative power of sleep science in this insightful episode featuring Dr. Elie Gottlieb, Head of Applied Sleep Science at SleepScore Labs. Host Mark Kinsley explores how cutting-edge research and technology are not only helping people sleep better—but also driving innovation and growth for businesses in the sleep industry.What You’ll Learn:* How SleepScore Labs validates product claims with data* The connection be...

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3Z Brands CEO John Merwin returns to The FAM Podcast to talk about the future of mattress retail. From Helix’s brick-and-mortar rise to the viral impact of Brooklyn (his daughter and the brand), and the surprising acquisition of Southerland—a legacy wholesaler—Merwin reveals how the lines between DTC and traditional retail are being redrawn.


🛏️ Whether you’re a mattress retailer, manufacturer, or brand builder, this episode is ...

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The FAM is excited to announce that Bedgear's CEO Eugene Aletto is speaking at Sleep Summit 2025. In honor of the announcement, we are replaying last year's most listened to episode, featuring the bad boy of bedding himself!


Buckle up for an eye-opening chat with Eugene Alletto, the maverick CEO of Bedgear, who's revolutionizing the bedding industry with his bold and innovative approach.


Dubbed the "bad boy ...

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Can you build a competitive intelligence dashboard with no coding skills? Yes—and Mark Kinsley shows you how.

In this episode, Kinsley demos how he used Manus.ai to create a mattress industry market tracker that monitors local competitors, scrapes promotional data, and identifies strategic threats. He also built a real-time stock dashboard to follow public companies like Sleep Number and Purple.

If you’re a mattress retailer, suppl...

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Dive into the inspiring journey of Dale Carlsen, the visionary behind Sleep Train, and discover how he reshaped an industry and gave back to his community.Join host Mark Kinsley as he sits down with Dale Carlsen, the legendary founder of Sleep Train, who built a 317-store empire with a unique culture of employee ownership and community support.In this episode, Dale Carlsen shares the story of building a mattress empire and the tran...

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Uncover the hidden question that transforms how you connect with your passion and purpose.Kinsley embarked on a transformative journey through Catalonia, Spain, where he met Harvey, an exceptional guide who poses a life-changing question: "A que te dedicas?" This episode dives into cultural insights and personal reflections that redefine the meaning of work and dedication.Join Mark as he reflects on cycling through the br...

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How do you transform a crowd focused on funnel cakes and fun houses into a line of eager mattress buyers?


This week on The FAM Podcast, host Mark Kinsley sits down with Jason Goodman, the head of business development for City Mattress, to discuss the art of selling at high-traffic events like state fairs and rodeos.


Goodman shares how to sell outside traditional retail environments. Learn how to convert high foot traffic events into...

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Discover how to 40X your productivity and revolutionize your business workflow with the power of AI!In this episode, Mark Kinsley reveals how to dramatically enhance your productivity using ChatGPT and generative AI, sharing insights from his teachings to mattress industry executives. Learn how AI is reshaping business operations, from idea generation to task automation, and why becoming a "prompt boss" is crucial for sta...

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