This episode is pulled from a YouTube video, so some parts are visual — if you’d prefer to watch the behind-the-scenes process, I’ll pop the link to the video here: https://www.youtube.com/watch?v=XSgt0zAaawQ&ab_channel=OliviaBossert
Earlier this year, I was commissioned by fashion brand Karen Mabon to create their Spring/Summer campaign — and I was given full creative freedom (a dream!). In this episode, I’m walking you through how I approached the shoot, from concept and planning, to shooting everything in a white studio, and finally creating the finished campaign images using a mix of photography, AI, and digital art tools like Midjourney, Adobe Firefly and good old Photoshop.
This project was all about pushing boundaries, experimenting, and blending fantasy with fashion in a commercial setting. I share the process, lessons I learned, and how I made sure the final collection felt dreamy, cohesive and still very Karen Mabon.
If you’re curious about how AI and mixed media can play a role in your photography work, or you just want a peek into how these types of campaigns come together, this one’s for you.
See the brand here: https://www.karenmabon.com/
See my portfolio at www.oliviabossert.com
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