Fitness Business School - 617 - Build an Audience for a Thriving Business

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The Power of Audience Building in Long-Term Business Success In this episode, a seasoned entrepreneur shares insights from over 20 years of experience in business ownership. The discussion focuses on the ever-evolving landscape of business tools and techniques, highlighting the things that remain constant. The importance of audience building is emphasized as a key strategy for business growth and retention. The speaker explains how audience building, even with low-friction methods like offering free content, nurtures better client relationships and long-term success. By recounting personal examples and experiences, the entrepreneur advises against overly transactional approaches and underscores the value of creating a community that aligns with the business's goals and values. 

00:00 Introduction: Reflecting on 20 Years in Business
00:18 The Evolution of Business Tools and Practices
00:49 Timeless Strategies: What Hasn't Changed
01:25 The Power of Audience Building
02:37 Personal Experience with Lead Magnets
04:37 The Importance of Relationship Building
06:28 Qualifying Clients: Desire vs. Ability to Pay
08:37 Audience Building: The Key to Sustainable Success
11:26 Conclusion: Prioritize Audience Building