Capturing the 50+ Fitness Market with Jay Croft
In this episode of The Ideal Business Show, Pat Rigsby interviews Jay Croft, an expert in catering to the over-50 demographic in the fitness industry. Jay shares his extensive background in journalism and corporate communications, detailing his transition to founding Prime Fit Content, which provides marketing materials for fitness businesses targeting older adults. They discuss the importance of focusing on the rapidly growing 50+ fitness market, effective marketing strategies, and the launch of Jay's new book, 'Selling Longevity.' The conversation highlights how gyms can attract and retain older clients by addressing their specific fitness needs and concerns.
00:00 Introduction and Guest Introduction
01:00 Jay Croft's Background in Journalism
01:54 Transition to Fitness Industry
02:20 Identifying the Over 50 Fitness Market
04:11 Prime Fit Content and Marketing Strategies
07:06 Effective Marketing Channels for Older Demographics
11:50 Building Trust and Customer Experience
23:22 Jay's Book: Selling Longevity
26:15 Where to Find More Information
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