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Boosting Revenue in Sports Facilities: Fred's Success Story
In this episode of The Fitness Business School, Pat Rigsby sits down with Fred Zoller, a long-time collaborator, to discuss the major turnaround Fred achieved after purchasing a local baseball facility. Fred shares insights into his decade-long journey in the fitness and sports business, his strategic moves to increase revenue by 50%, and the impactful changes made to membership models, software, staffing, and facility upgrades. Learn how Fred's marketing strategies and implementation of automated pitching machines contributed to a substantial growth in membership and revenue. This episode is a must-listen for sports facility owners looking for practical tactics to elevate their business.
00:00 Introduction and Guest Welcome
00:18 Fred's Background and Business Ventures
01:19 Acquiring the Baseball Facility
02:49 Initial Changes and Upgrades
03:52 Revenue Growth Strategies
06:36 Optimizing Membership and Pricing
09:19 Service Delivery Improvements
15:20 Marketing Overhaul
19:23 Leveraging Technology and Partnerships
22:58 Success Stories and Future Plans
29:41 Conclusion and Contact Information
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