Citizens of Soil - inspiring foodies to fall in love with olive oil

In this episode of the Food Talk Show, host Ollie Lloyd talks all things oil with Sarah Vachon, an olive oil sommelier and the founder of Citizens of Soil. Her company is dedicated to sourcing and promoting high-quality, sustainably produced olive oil. Sarah’s journey into the world of olive oil began with her fascination for its complexities and nuances, similar to fine wine. As she explains, olive oil possesses a rich terroir, with over a thousand varieties influenced by various factors, including soil composition and climate conditions.

Throughout the conversation, Sarah emphasises her mission to support small-scale farmers who often struggle to sustain their livelihoods in a market dominated by mass production and profit-driven motives. This purpose is her true north, not a desire to sell the business and achieve an impressive exit. She passionately advocates for regenerative agriculture, which focuses on restoring soil health and promoting biodiversity. Sarah highlights the challenges of balancing quality with accessibility, acknowledging that while her oils are premium products, there is a growing need for more affordable options that do not compromise sustainability.

Sarah elaborates on the craftsmanship involved in producing exceptional olive oil, noting that each bottle represents the hard work and dedication of the farmers behind it. She shares her experience in sourcing oils that meet high flavour standards and align with ethical farming practices, creating a product that consumers can feel good about purchasing. The episode discusses how the olive oil industry has evolved, with a growing awareness of the importance of quality and the stories behind the products we consume.

One of Citizens of Soil's standout features is its innovative subscription model, the Olive Oil Club. This program allows consumers to explore different oils each month and learn about the unique characteristics of each variety and the farmers who produce them. By fostering a sense of community, Sarah aims to create a deeper connection between consumers and producers, enriching the overall experience of using olive oil. 

As the conversation progresses, Sarah reflects on the broader implications of food choices and the importance of supporting sustainable practices in the food industry. She believes that by prioritising quality and ethical sourcing, consumers can contribute to a more sustainable future while enjoying the richness and flavour that high-quality olive oil brings to their kitchens. This episode ultimately serves as an inspiring reminder of the power of food to connect us to the land, the people who cultivate it, and the shared values of sustainability and community.