Richard Peake, CEO of Merchant Gourmet on creating a foodie brand

In the latest episode of The Food Talk Show, Ollie Lloyd dives into a conversation with Richard Peake, CEO of Merchant Gourmet. The brand is revitalising the grain and pulse category by offering flavoursome, convenient products for time-strapped consumers that want something a bit more interesting.

Historically known for its premium chestnuts and puy lentils, Merchant Gourmet is one of the brands driving the growing shift toward culinary curiosity with easy-to-prepare, often microwaveable options. This evolution not only addresses consumer desires for quality and flavour but also taps into the trend of reducing meat consumption.

Richard highlights how the brand stays true to its roots by focusing on excellent taste while subtly integrating health benefits. By expanding their range to include diverse global cuisines, Merchant Gourmet invites consumers to experience dishes from around the world with ease. They are also not scared to take on established brands like Tilda in rice with products that they think are just more interesting than the competition. 

They are now in 30 plus categories including frozen and have recently expanded into the the world of beans. As they continue to inspire consumers , Merchant Gourmet is committed to making supermarket shelves and home-cooked meals more exciting and make it easier for consumers to eat a more plant-forward diet.

Edited by Stella Gent