Software Is Everywhere: Show Us the Money!

The buzz: “Many traditional vendors still see themselves as hardware providers, first and foremost, even though the most valuable component of their offering is the embedded software driving it.” (Frost & Sullivan, 2016] The concept of “Software is Everywhere” is resonating with industrial manufacturers worldwide, as intelligent devices become ubiquitous and software is increasingly embedded in traditional hardware products. Monetizing this software as a commodity creates opportunities as well as challenges for the provider – such as ethics decisions and synchronizing life cycles.While software enables new business models and revenue streams, managing the licensing and term-of-use are crucial. Ready to take it to the bank? The experts speak. Tiest van Gool, Accenture: “Simplicity is the ultimate sophistication” (da Vinci). Michael Klaes, SAP: “HAL 9000: ‘I’m sorry Dave, I’m afraid I can’t do that’” (2001: A Space Odyssey, 1968). Join us for Software Is Everywhere: Show Us the Money!