Bence Ivancsics of SneakerTracker – The Sneakerhead Lifestyle Connected

A social media platform for the sneakers, the users, and all the important players of the sneakerhead scene…

Bence Ivancsics, CEO of SneakerTracker, joins host Dale Moss and guest host and fashion technology expert Pavan Bahl in the MouthMedia Network studios powered by Sennheiser.

In this Game Plan:

Sports fashion and sneaker heads

Sneakers are so unique and brands are putting marketing efforts into it

The sneaker craze started around 1985?

The value of seeing actual product in use, carry with you the impact

Idolizing lifestyle connected

Becoming a symbol of excellence

Giving feel in real time, showing off sneakers and showing to community what you’re wearing and connecting with living habits

A new network, and social influencers

The community aspect of SneakerTracker

Making people feel like they are a part of something bigger

How sneakers are leading sports teams to revise dress codes

A major shift in the NFL in the marketing space in motion

People are enthusiastic to share info on what they are wearing

Sales: numbers are one thing, seeing them on the field is another

Learning who, what, where, why they are wearing the sneakers

Brands will know more to release shoes strategically

Live analytics on what people are wearing in an event venue, what brands most popular, etc

Data collection, and “wcommerce”

One can picture oneself in that shoe

Being able to have a community and implementing it—the tech isn’t the hard part

Knowing what people are commenting, and driving to sales

The development of experiences/events around product drops/releases

Why it matters that Bence’s co-founder is a marketing expert

Origins of SneakerTracker, coming from Budapest

Hyper-engagement and relationship between customer and brand, but a delicate balance — brands can’t misstep or abuse their audiences

Protecting your public image on social media