Should B2B businesses be active on BlueSky? With Michael Kamleitner, Founder & CEO @Walls.io

• Is BlueSky a ‘Twitter’ with moderation?
• What makes BlueSky a serious social platform contender for B2B companies
• How to leverage UGC in B2B
• The best practices to follow to get started on BlueSky and build a relevant and engaged audience.
• Pitfalls to avoid for community building
• Thoughts on the next big phase in the world of social media

With only 35 million users worldwide as of early 2025 and 1 to 2 million daily engaged users on the platform, BlueSky is still worlds away from well-established platforms like Instagram, LinkedIn, TikTok, Threads, or even Elon Musk’s X - formerly Twitter.  However, it’s also true that BlueSky has been living a second life since the end of 2024, with millions of new users making the shift from Twitter, due to the close ties between Musk and Trump.

Now, politics aside, this newly found attractiveness puts BlueSky on the map for businesses, as they should obviously aim to be active where their audience is.

In episode 111 of the Growth Hub Podcast, we're joined by Michael Kamleitner, Founder of Walls.io and Swat.io, both SaaS designed to help businesses improve their presence on social media platforms, including BlueSky.

Michael has been living and breathing social media for over 15 years now, and through Walls.io and Swat.io, he has privileged access to witness firsthand what moves the needle on social media platforms.