The Hair Game

The Hair Game

The Hair Game is a series brought to you by Salon Republic and hosted by founder Eric Taylor, who, after 18 yrs in the hair game, has seen a lot of s#!@ go down. We go deep with the beauty industry's most interesting players, we educate and tell stories about the things you care about, and we get into the business side of the game so you can earn more and keep more. Also check out the video content on salonrepublic.com/thehairgame.

Episodes

May 10, 2021 54 min

97% of consumers go online to find a service - Is your business coming up towards the top of online searches? That's SEO.

Digital Marketing Expert Kim Fischer @13emeraldsmarketing joins us this week to explain the importance of SEO (Search Engine Optimization) and how to fine-tune your online presence for local results to get more clients!

This week's topics:

• What is SEO?

• Getting set up on Google My Business

• Impo...

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Part 2 with Digital Creative Director for @oligopro and Educator J Ladner starts off with a discussion on what COVID has done to actually strengthen our industry. We also discuss his approach to educating tomorrow's industry leaders and how asking for help can give you the boost you need.?

This Week's Topics:

• Moving to LA to reach his next level

• COVID waking up & strengthening the industry

• Building his online ...

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Digital Creative Director for @oligopro and Educator J Ladner shares his personal journey of growing up in a family without acceptance, but making the choice to always choose light. We also discuss how embracing risk and being fearless can help you achieve more than you ever thought possible.

This Week's Topics:

• Growing up in an abusive household & being kicked out of home because he was gay

• Being a salon manager an...

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We are with Gina Bianca again this week and continue the discussion on strategies to build your dream clientele. We then discuss her education and coaching, as well as the addictive qualities of social platforms like Instagram, Facebook, and TikTok. What are some ways we can make sure we are using our time on these platforms to benefit our business?

This week's topics:

• Her Online coaching and education platforms

• Her po...

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Salon owner & business educator Gina Bianca battled anxiety and trauma until entering rehab. We talk about her transition back to 'normal' life after rehab, as well as what stylists can do to rebuild their clientele and raise their prices post pandemic.

This week's topics:

• Her battle with anxiety & trauma and going into rehab for THC addiction

• Her transition back to her life after rehab

• Current Bus...

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This episode is all about building your clientele. Not from a simple numbers perspective, however. We want to help you build a clientele that is specific to the services and people you WANT. We put together audio from clients and industry professionals to give you strategies, advice, and techniques to fill your books with the people you WANT. 

SHOW NOTES:

Ep. 59  - Street Interviews #3 – How clients find their stylist

Ep. 45 - Luca...

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We continue our conversation with Leysa Carillo and discuss her difficulty retaining clients as she adjusted to life in the USA. Though curly-haired herself, she was not trained and versed in textured hair initially. We also get into the topic of curly vs. straight hair services and what you can do to learn and expand your clientele with textured hair.

This week's topics:

• Difficulty in retaining clients due to accent and bac...

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Redken ambassador & 2020 AIA Textured Stylist of the Year Leysa Carrillo gives us a glimpse into life in Cuba. She shares her amazing story of defecting to the USA and finding hair.

This Week's Topics:

• Life in Cuba & defecting to the USA  

• Finding hair and struggling to connect with clients

• Learning English and appreciating what we have 

Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot wi...

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We pick up with Caitlin again this week to cover her strategies and advice for creating and monetizing your content, as well as how to avoid the obstacles of self-sabotage and imposter syndrome.

This Week's Topics:

• Building her brand on YouTube & Suggestions on starting a YouTube channel

• Struggles with clientele after shutdown; changes in the business since COVID

• Dealing with imposter syndrome and self-sabotage

• Peop...

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2020 AIA Hair Colorist of the Year Caitlin Ford lost her index finger in an accident two years ago and had to adapt to her new situation. We discuss this, as well as her love of self-teaching and how she followed her creativity into coloring hair.

This Week's Topics:

• Losing a finger on a table saw remodeling her studio: how she adapted doing hair

• Landing a position at a high end salon, but losing motivation due to the salo...

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We continue with Carly Zanoni from last week and discuss her best business advice for hairdressers. We also cover what you need to know about hiring an assistant.

This week's topics:

• Building her online education during quarantine– @the.BCU

• Best business tips for hairdressers

• Hiring an assistant: what to look for, how to train, holding accountable 

• Exploring other social media platforms and features

• Balan...

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Hairstylist and educator Carly Zanoni struggled her entire first year of booth rental. Building a clientele became her number one focus, and has now achieved success along with becoming a Schwarzkopf ambassador and a part of the BTC team. She shares what worked for her then, and what works now in the Instagram era.

This Week's Topics:

• Being a part of the BTC team & the Schwarzkopf Digital Artistic Team- creating digita...

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Accountant Michelle Cook @smallbusinesscpa breaks down the requirements of the second PPP grant and how to apply. She also gives us lots of info & advice on the tax implications of this and any unemployment benefits received this past year. 

This Week's Topics:

• The new PPP situation: what are the specifics? Who qualifies? 

• Calculating what amount of money you can get 

• The updated processes making it easier fo...

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Daytime Emmy winner and AIA nominee Ray Christopher took an early opportunity on set with Prince and never looked back. He discusses with us the highs and lows of set life, and what it takes to be successful in this highly coveted sector of our industry.

This Week's Topics:

• How an early gig on-set with Prince vaulted his career

• Balancing in-salon work and set work

• A day in the life of regular on-set work  

• Winning ...

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Fred Jones, Chief Counsel of the Professional Beauty Federation of California, sued Gavin Newsom & the CA state gov't during the first shutdown of California salons. Within days of filing, salons & barbershops were reopened... and they just recently did it again. 

This Week's Topics:

• Intro to the PBFC: raising the professionalism and defending the industry 

• How PBFC has lobbied for our industry 

• The lawsu...

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When it comes to the service, clear and open communication is key. It’s the only way to make sure your work aligns with the client’s expectations. This all begins with your consultation. It's one of the most important aspects of the appointment... and we've compiled the best strategies, tips, and techniques to help you nail it!

SHOW NOTES:

Ep. 120 - Street Interviews #4 – Client experience w/ consults

Ep. 112 - @andrewd...

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We continue our discussion with Oligopro Artist, Modern Salon Top 100 & American Influencer Awards nominee Ashlee Allen on effective social media strategies. Check out Ep. 175 if you missed part 1!

This Week's Topics:

• Effective social media strategies – IG Stories, Reels 

• Effect of COVID on her business  

• What she would be doing if she wasn’t in hair 

• Who inspires her in the industry 

• Hair Horror Stories!

...

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Oligopro Artist, Modern Salon Top 100 & American Influencer Awards nominee Ashlee Allen joins us to discuss what has been most important in gaining success in her career. We also build an Instagram post from the ground up to learn how to create the most effective post possible.

This week's topics:

• Growing up with rebellious tendencies – working at mom’s hair salon

• Building her clientele & opening her own storefron...

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Our candid discussion with Sarai Speer continues, plus we get into some important topics regarding your business and how to adapt in our new reality.

This week's topics:

• Her experience during COVID shutdown staying sober

• Back to work after shut down: figuring out how to be successful

• Adapting her education platform this year to digital 

• Common mistakes stylists make in her classes 

• Pricing your services 

• In...

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This is part 1 of an incredibly inspirational and candid conversation with Sarai Speer. 

Artist, educator, and Artistic Director Sarai dealt with addiction through most of her adult life until one important person stepped in and kept her from losing everything, including her life. She shares her amazing journey with us.

This week's topics:

• Getting into hair and being stifled creatively at her first commission salon

• Buying...

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