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August 18, 2025 67 mins

In this conversation, Tommy Mello interviews Dave Yoho, a pioneer in the home improvement industry, discussing the keys to sales success, the importance of understanding human behavior, and effective communication techniques. They explore how to build a winning team, the role of personality in sales, and the necessity of adapting sales techniques to meet customer needs. The discussion emphasizes the significance of creating a positive company culture and the impact of effective communication on customer relationships.

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00:00 Understanding Sales Success and Human Behavior
12:14 The Importance of Effective Communication in Sales
24:45 Building a Winning Team and Company Culture
40:11 The Role of Personality in Sales
51:17 Adapting Sales Techniques for Success
Mark as Played

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