Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

This conversation delves into the importance of enhancing communication skills within the home service industry, focusing on call conversions, customer service, and the balance between technology and human interaction. Brigham discusses the impact of private equity on training, the necessity of ongoing coaching, and the role of leadership in achieving business success. They emphasize the need for technicians to improve their performance and the importance of understanding customer needs. In this conversation, the speakers discuss the evolving landscape of call centers, the importance of technology in customer engagement, and the need for better communication skills among technicians. They explore investment trends in the home service industry, the significance of personal touch in customer experience, and strategies for staying ahead in the market. Additionally, they provide insights for aspiring speakers and outline the onboarding process for Power Selling Pros.

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00:00 Enhancing Communication Skills in Home Services  

02:23 Identifying Blind Spots in Call Conversions  

04:46 The Impact of Private Equity on Training  

08:31 Maximizing Technician Performance and Lead Generation  

11:56 The Importance of Comprehensive Customer Service  

15:15 Balancing Technology and Human Interaction  

21:33 The Role of Leadership in Business Success  

24:57 The Value of Ongoing Training and Accountability  

29:11 Rising Awareness in Call Centers  

30:45 Leveraging Technology for Customer Engagement  

31:51 The Importance of Technological Adaptation  

33:07 Investment Trends in Home Services  

34:54 Enhancing Customer Experience through Personal Touch  

35:59 Training Technicians for Better Communication  

39:17 Transforming Service into Sales  

44:19 Staying Ahead in the Home Service Industry  

47:35 Advice for Aspiring Speakers  

57:21 Onboarding and Next Steps for Power Selling Pros