Unlocking the Secrets of Cold Calling with Peter Roth

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October 10, 2025 • 51 mins

In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship.

Learn more about Peter Roth and Scalify here: www.scalifyco.com

00:00 Introduction to Cold Calling and Marketing Strategies

03:00 The Journey into the Call Center Industry

06:00 Understanding Lead Management and Follow-Up

09:01 Targeting the Right Audience for Home Services

11:55 The Importance of Speed to Lead

15:04 Outbound vs Inbound Marketing Strategies

18:03 The Role of AI in Cold Calling

20:56 Data-Driven Approaches to Lead Generation

23:51 Building Your Own Call Center

26:54 Managing Call Center Agents and Performance

30:07 Insights on the Solar and HVAC Industries

32:47 The Cigar Business and Lifestyle Entrepreneurship

36:03 The Impact of Personal Branding on Business

39:01 Future of the Call Center Industry

41:59 Final Thoughts and Key Takeaways

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Unlocking the Secrets of Cold Calling with Peter Roth