Are you obsessively using data to track key metrics in your home staging business? You’ll be surprised to learn that some of the most successful home staging businesses rely on their numbers to be more effective.
Today’s guest is Elaine Penhaul, an award-winning home stager and the owner of Lemon + Lime Interiors in the UK. She has a full team of salespeople, movers, and stagers, but she’s also wildly passionate about data and believes it’s an essential marketing tool for every home staging business.
You’ll hear more about Elaine’s incredible new app, Stageflow, and how tracking a set of key metrics for every staging project has helped her become a more effective home stager. We also talk about the importance of creating case studies, the gap Elaine is filling with Stageflow, along with the plateaus of running a home staging business (and why you need to be thinking about your exit strategy!)
Connect With Elaine
Elaine’s website: https://www.lemonandlimeinteriors.co.uk
Elaine’s app, Stageflow: https://www.stagercon.com/stageflow
Elaine’s Facebook Page: https://www.facebook.com/lemonandlimeinteriors/
Elaine’s Instagram: https://www.instagram.com/lemonandlimeinteriors/
Elaine’s LinkedIn profile: https://www.linkedin.com/company/lemonandlimeinteriors/
Links and Resources Mentioned
Learn more about our partner, Stageflow: https://www.stagercon.com/stageflow
Stageflow provides real estate agents, property developers, and home stagers with powerful data collection and reporting tools.
Enroll in our upcoming marketing workshops for home stagers. Learn how to market your home staging business online and build a marketing plan that gets staging clients.
Join me and Elaine on one of our upcoming home stager retreats! Join us in Florence, Italy from September 17-22, 2023, or in Tuscany, Italy from September 23-30, 2023. Click here to learn more and sign up. These retreats are designed to elevate your staging business by aligning your action plan for the next 12 months with the goals and dreams you have for your business and your life.
Apply to speak at this year’s StagerCon! Our theme for 2023 is how to build multiple streams of income in your home staging business.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.