The Honest Field Guide®

The Honest Field Guide®

The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success. The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business. Intro theme song "Sam's Ranch" provided courtesy Utah Carol(ASCAP). All content ©Birkdesign Inc.

Episodes

October 10, 2025 112 mins

Ep. 84 - Becoming Michael Bierut, Partner, Pentagram

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We explore the journeys of Italian entrepreneurs. We journey to Italy during peak tourist season to uncover strategies focused on excellence, beauty, and patience for business success. Today, we are learning from Giampiero Alcozer, founder of Alcozer Jewels, Florence, Italy.

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Exploring Italian Entrepreneurship and Botanical Perfumery with Sara Phillips Chiapetta on The Honest Field Guide

In this special episode of the Honest Field Guide podcast, host JinJa Birkenbeuel travels to Italy to dive into the world of Italian entrepreneurship and artistry. This is part three in a five part series!


Joined by Sara Phillips Chiapetta, an Italian-American entrepreneur and founder of Pante Perfume, JinJa delves in...

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In this special edition of the Honest Field Guide podcast, host JinJa Birkenbeuel travels to Italy to speak with renowned ceramic artist Fausto Salvi. Fausto shares his journey from working in small studios to becoming a celebrated artist with showcases around the world. They discuss the influence of culture, the challenges of maintaining creative integrity, and the importance of patience in working with clay. Fausto offers insight...

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In this episode of the Honest Field Guide Podcast, host JinJa Birkenbeuel introduces a special edition titled 'Honest Field Guide Italia,' where she travels to Italy to engage with prominent entrepreneurs and business owners. The episode features an in-depth conversation with Gioele Romanelli, the third-generation owner of the Hotel Flora in Venice. They discuss the hotel's history being family-run since 1965, its growt...

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Let's go to Zeta Lab from Milan, Italy and meet with the founder Lucio Lazzara! [Part 1 of a 5 Part Series!]

Welcome to my show, the Honest Feel Guide podcast, where I feature intimate conversations with entrepreneurs and business owners sharing their origin stories, startup strategies, and the unexpected discoveries they make on the road to success. My name is JinJa Birkenbeuel, and I'm your host. Please join me this month ...

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In this episode of The Honest Feel Guide Podcast, host JinJa Birkenbeuel sits down with Katherine Naylor Pullman, the visionary behind The Media Dinner Club. Discover how Katherine is redefining networking by fostering genuine connections and building communities centered around friendship. From her journey in brand partnerships to founding a global dinner series, Katherine shares insights on the power of authentic relationships an...

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Micah Clasper-Torch shares her journey as a punch needle artist and educator, discussing the importance of curiosity, mentorship, and community in the creative process. The Honest Field Guide podcast serves as a platform for exploring creativity and entrepreneurship, highlighting the organic evolution of Micah's business, Punch Needle World, and the significance of collaboration in the arts. In this engaging conversation, Micah...

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The Honest Field Guide Podcast, is a production by Birk Creative and hosted by its President JinJa Birkenbeuel. The show is for people in all dimensions of business, from the C-Suite to the entrepreneur and small business owner. The show shares tools and value to help you navigate the complexities of being a person that uses business to lead. Conversations about business include some of the world’s most successful behind-the-scenes...

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JinJa Birkenbeuel explores the intersection of creativity, entrepreneurship, and design with guest Alfie Keotter, a designer and architect. They discuss the evolution of the Sundance Film Festival, the often-overlooked role of graphic designers in film, and the importance of storytelling in architecture. Alfie shares his journey from a creative childhood to his experiences in the film industry, emphasizing the significance of colla...

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In this episode of The Honest Field Guide, host JinJa Birkenbeuel interviews Tracey Panek, the historian and director of archives at Levi Strauss & Co. They discuss the importance of curiosity, the role of an archivist in preserving history, and how fashion intersects with personal identity and culture. Tracey shares her journey from a curious child to a professional archivist, emphasizing the value of storytelling and historic...

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In this episode of The Honest Field Guide, host JinJa Birkenbeuel engages in a heartfelt conversation with Rene Moshi Macdonald, the founder of Lisou, a luxury women's wear brand based in London. They discuss the challenges of motherhood, particularly for Black mothers, and the importance of community support. Rene shares her journey from Tanzania to the UK, her upbringing in a family dedicated to service, and how her experiences s...

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Host JinJa Birkenbeuel welcomes Shana Stephenson, Chief Brand Officer at the WNBA's New York Liberty, to discuss her journey in sports branding, the importance of storytelling, and the challenges of navigating a career in a male-dominated industry. Shana shares her experiences from her early days in fashion to her current role in sports, emphasizing the significance of representation and the entrepreneurial spirit. The conversa...

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In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel engages in a dynamic conversation with sports entrepreneur Joe Favorito. They explore the intersection of sports, family dynamics, and entrepreneurship, discussing how personal experiences shape perspectives on sports. The conversation delves into the importance of showing up in the business world, the evolving landscape of sports consumption among youth, and...

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In this engaging conversation, JinJa Birkenbeuel interviews Darren McKoy https://www.instagram.com/d_dot_mckoy, the creative director of Dr. Martens. They explore themes of optimism rooted in upbringing, the influence of music and sport on creativity, and the journey through education and early career choices that led Darren to his current role. The discussion highlights the importance of understanding both creative and commercial ...

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In this episode of The Honest Field Guide Podcast, host JinJa Birkenbeuel engages in a deep conversation with Lenny Stern, a prominent figure in marketing and communications. They explore Lenny's journey from his upbringing in Queens, New York, to his impactful career in politics and business. The discussion touches on themes of diversity, resilience, and the importance of self-awareness in entrepreneurship. Lenny shares insights f...

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In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel discusses the evolving landscape of entrepreneurship in the U.S. with Congressman Morgan McGarvey. They explore the significance of small businesses, the role of women in leadership, and the importance of HBCUs. McGarvey shares personal stories about his family background, his journey into politics, and his advocacy for education and small business support.

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I am here for another of my Birk Creative interludes, to talk about my anxiety and hope around the candidacy and election day, November 5, 2024, as well as Vice President Harris' plans for entrepreneurs and small business owners as we try to elect the first woman President of the United States. Thanks for listening in. JinJa Birkenbeuel, Host

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeu...

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