The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action.
Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/
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Attorney and entrepreneur Wesley Henderson shares practical legal insights every small business owner needs to protect their business and operate with confidence.
Show Notes Page: https://www.thehowofbusiness.com/584-wesley-henderson-legal-tips/
Engineer-turned-entrepreneur Joshua Talbert shares his journey from defense contractor to tech startup founder and CEO of MySherpas.ai.
Show Notes Page: https://www.thehowofbusiness.com/583-josh-talbert-software-startup/
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How small signs of disorder in your workplace can erode culture, safety, and customer trust, and how fixing them builds pride and small business success.
Show Notes Page: https://www.thehowofbusiness.com/582-broken-windows-theory/
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Entrepreneur Sasha Millstein shares her journey launching Aunt Ethel’s Pot Pies and scaling this frozen comfort food brand from idea to shelves.
Show Notes Page: https://www.thehowofbusiness.com/581-sasha-millstein-aunt-ethels-pot-pies/
Four compelling reasons why mastering delegation is essential for every small business owner.
Show Notes Page: https://www.thehowofbusiness.com/r355-4-reasons-to-delegate/
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How small business owners can unlock hidden profits by optimizing financial levers and making smarter money decisions.
Show Notes Page: https://www.thehowofbusiness.com/580-jamie-trull-unlocking-hidden-profits/
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Business poll results reveal the biggest challenges small business owners face, from marketing struggles to sales fears, debt concerns, AI adoption, and growth barriers.
Show Notes Page: https://www.thehowofbusiness.com/579-business-poll-results/
The loyalty, referrals, and pricing power a small business gains by consistently delivering remarkable customer experiences, even when the ROI isn’t directly measurable in dollars.
Show Notes Page: https://www.thehowofbusiness.com/578-vance-morris-return-on-experience/
<...How small business owners can overcome fear, embrace Artificial Intelligence literacy, and start using generative AI tools to improve efficiency and competitiveness.
Show Notes Page: https://www.thehowofbusiness.com/577-susan-gonzales-ai-literacy/
How to get your small business beyond the failure statistics.
Learn from the business failure statistics, instead of being a part of the failure stats, and bu...
Cybersecurity expert Nick Mullen shares how you can protect your business from cyber attacks. Small businesses are often the target for today’s most dangerous cyber threats.
Show Notes Page: https://www.thehowofbusiness.com/575-nick-mullen-cyber-security/
Cy...
Learn the 5 reasons your businesses will fail and how to avoid them.
Show Notes Page: https://www.thehowofbusiness.com/574-5-reasons-your-business-will-fail/
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Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence.
Show Notes Page: https://www.thehowofbusiness.com/573-marco-silva-google-business-profile/
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How Zach Beutler developed the Jungle Driving School Franchise, and practical advice for business owners and franchisees.
Show Notes Page: https://www.thehowofbusiness.com/572-...
Niche down to scale up your small business faster.
Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/
Focus on the essential and mo...
Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner.
Show Notes Page: https://www.thehowofbusiness.com/571-employee-to-business-owner/
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Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney.
Show Notes Page: https://www.thehowofbusiness.com/570-carole-mahoney-buyer-first-sales/
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Big Rocks - a prioritization and time management technique for small business owners.
Show Notes Page: https://www.thehowofbusiness.com/569-big-rocks/
If yo...
The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes.
Show Notes Page: https://www.thehowofbusiness.com/r245-two-responsibilities/
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