Content is king! Today my guest is Gautam Madhavan CEO & founder of Mad Influence and influencer management agency. They do more than just connect creators and brands. They do digital marketing, social media management, content authoring, and providing consulting services to businesses.
They are trying to create the biggest content companies in the world. In this episode he talks about how he got this off the ground by seeing the shift from Blogging to Vlogging 2017/18, realising the power of video and was laser focussed on tiktok in the early days before it was popular. He explains why you shouldn't plan too much when starting up.
Talks about dealing with uncertainty in the early days and hiring strategies. Advice for all you budding social media creators (Don’t do it for the $$). Building an AI platform for content creators and why you shouldn't worry about the algorithms. Thoughts on Twitter for content creators.
Talks about who are the upcoming social media influencers in India. His favourite content creators. Talks about research, conversation rates and analytics. Talks about how they Influence the influencers and why you cannot learn this at University, it’s all about building relationships. And he gives great advice on building relationships (be transparent) and why they don’t poach clients/creators/staff.
He talks about what he looks for when choosing social media influencers (it's not just the numbers) And finally we talk about his favourite campaign promoting the movie Bachchhan Paandey which got a billion organic views which involved kidnapping a bunch of influencers on a train.
In this conversation we also talk about:
- Running India’s & Asia’s biggest content creator festival in Goa (2023)
- First mover advantage.
- Being down to earth and humble.
- Short video culture.
- What excites him most about building this company.
- Why he prefers content creators instead of social media influencers.
- Getting support from Mum and Dad.
- Bootstrapping
- hiring advice
And much more
Links
https://www.madinfluence.com/home
Check out Skillshare. Skillshare is an online learning community with thousands of classes in design, business, tech, and more. Anyone can join the millions of members in our community to learn cutting-edge skills, network with peers and discover new opportunities. Join for free for 1 month and access all my classes!
https://www.skillshare.com/en/r/user/neilpatel?gr_tch_ref=on&gr_trp=on
music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
Hosted And Produced by Neil Patel
https://www.linkedin.com/today/author/neilpatel2
Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Music by Punch Deck.
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.