362. Perry Marshall, Author and Sales & Marketing Guru, on Redefining the 80/20 Rule, buying time for superhuman productivity, and solving tough problems [Best of Series]

“Step one, write down 25 things that you really, really want to do in your life. Step two, order the list in importance to you. Step three, put a circle around the top five and cross off the bottom 20. That's how you succeed.”

 

In this Best of Series episode, we replay a chat we had in 2019 with Perry Marshall, Author and Sales & Marketing Guru, on Redefining the 80/20 Rule, buying time for superhuman productivity, and solving tough problems.

 

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Perry is endorsed in FORBES and INC Magazine, and is one of the most expensive business consultants in the world. His reinvention of the Pareto Principle is published in Harvard Business Review; in fact, NASA’s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool.

He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT, where the object is to solve the biggest mystery in biology.

His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry and his other book, Ultimate Guide to Google AdWords, is the world’s best-selling book on internet advertising. He’s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation.

 

In this Best of Series Masterclass we talk about: 

✅ What the 80/20 rule actually is and how he redefined it

✅ How to buy back time by saying no and more efficient meetings

✅ The 80/20 productivity curve and its application in business efficiency, and

✅ Solving tough problems and appearing superhuman

 

Connecting with Perry Marshall

You can reach Perry on X and via his website.

Books and Resources

• 80/20 Sales and Marketing - by Perry Marshall

• Evolution 2.0 - by Perry Marshall

• Ultimate Guide to Google AdWords - by Perry Marshall

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