In this episode of The Innovative Agency Podcast, Sharon Toerek welcomes guest Wendy Covey. Wendy is the Co-Founder and CEO of TREW Marketing, and has mastered the craft of using books and research reports to amplify her agency's authority.
Wendy emphasizes the importance of thought leadership and how her agency turned intellectual property into an authoritative advantage, helping them secure more speaking engagements and streamline the sales process.
If you're ready to unlock the power of expertise to fuel your agency's growth and generate quality leads, this episode is for you.
What you will learn in this episode:
-
How creating and sharing intellectual property can establish your agency as a sector leader.
-
The benefits and long-term impacts of authoring a book that targets your niche market.
-
Strategies for converting content assets into revenue-generating products.
-
The benefits of using data and research to back marketing recommendations.
-
How to diversify your income streams through non-consulting sources.
Bio
Wendy Covey is the CEO and Co-Founder of TREW Marketing, working with companies targeting highly technical buyers. She is the author and podcast host of Content Marketing, Engineered, named one of The Wall Street Journal's 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record.
Resources:
-
Website: https://www.trewmarketing.com/
-
LinkedIn Personal: https://www.linkedin.com/in/wendycovey/
-
LinkedIn Business: https://www.linkedin.com/company/trew-marketing/
-
YouTube: https://www.youtube.com/channel/UCBqVji94sPTQ5d4NBts1oUw
-
State of Marketing to Engineers Research Report: https://www.trewmarketing.com/state-of-marketing-to-engineers-research-report
-
Podcast: Content Marketing, Engineered: https://www.trewmarketing.com/podcast
-
Event: Industrial Marketing Summit: https://industrialmarketingsummit.com/
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.