In this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Jennifer Filzen, the dynamic Founder of Rockstar Marketing. They explore the art and science of managing a thriving remote team while building a resilient company culture.
Jennifer reveals her innovative 'PASTA Method'—a game-changing approach to team management—and shares the incredible story of how a single vacation transformed her business's trajectory.
Whether you're leading a remote team or simply looking for inspiration to grow your agency, this episode is packed with insights, strategies, and Jennifer's signature Rockstar energy.
What you will learn in this episode:
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Why feeling indispensable as a business owner can hinder your agency's growth.
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How the 'PASTA Method' can transform your team dynamics and operational success.
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Real-life examples of supporting remote employees without overextending financial resources.
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The value of building a strong company culture through praise and recognition.
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Insights into moving past stagnant business growth by trusting and empowering your team.
Bio
Jennifer Filzen is the GRAMMY-Qualified Rock Star who founded Rock Star Marketing and is the author of The Give To Get Principle. She believes that storytelling is the best marketing, especially when you share what makes you special and unique.
Rock Star Marketing specializes in telling our clients' stories via SEO content, social media marketing, customized blogs, and video marketing.
Jennifer loves to teach marketing classes at live and virtual events and is known for her fun, interactive, teaching style.
Jennifer is the author of The Give To Get Principle, What Dancing Taught Me About Running A Successful Business, and How To Make Your Dance Business Profitable.
Jennifer also co-owns The West Coast Swing Dance Company with her husband, and they teach dance across the country.
Resources:
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Website: https://rock-star-mktg.com/
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LinkedIn: https://www.linkedin.com/company/rock-star-marketing/
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Facebook: https://www.facebook.com/rockstarmktg/
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Instagram: https://www.instagram.com/rockstarmktg/
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