287. Video's Transformative Role in Agencies, with Hope Horner

Today on the Innovative Agency Podcast, Sharon Toerek is joined by Hope Horner, Founder and CEO of Lemonlight. In a rapidly changing landscape where video content has become indispensable for brands, Hope shares her expertise on how marketing agencies can capitalize on this trend. This discussion delves into the democratization of video, identifying missed opportunities for brands, and the rise of user-generated content. Hope also provides insights into collaborating successfully with video production firms while navigating the complexities of the digital landscape. Listen in to discover strategies to ensure your agency and clients stay ahead in a video-driven world.

What you will learn in this episode: 

• The evolution of video in marketing and its democratization for brands of all sizes.

• Where brands potentially miss opportunities in their video content and how agencies can guide them effectively.

• The debate between user-generated content versus professionally produced content and when to use each.

• How to maximize video content by creating numerous assets from a single shoot.

• The role of AI in lowering video production costs and what this means for agencies and their clients.

• Practical advice for agencies on forming successful strategic partnerships.

• Insights into the potential disruptions and evolutions in content creation and consumption.

Bio

Hope Horner is a distinguished entrepreneur, recognized as one of Inc.'s Top Female Founders in 2023 and 2024. She has earned acclaim in Inc.'s Top 25 Entrepreneurs to Watch, Entrepreneur's 11 Marketing Experts That Could Change Your Business, and Pepperdine’s 40 Under 40. Horner’s insights into startup dynamics and scalable business strategies have established her as a leading voice in the business community.

Resources:

• Website: https://www.lemonlight.com/

• LinkedIn Personal: https://www.linkedin.com/in/hhorner/

• LinkedIn Business: https://www.linkedin.com/company/lemonlight-media/

• Facebook: https://www.facebook.com/lemonlightmedia/

• X: https://twitter.com/hopehorner