Sharon Toerek sits down with Brad Farris, Principal of Anchor Advisors, for a powerful conversation on The Innovative Agency Podcast. This episode tackles a critical yet often overlooked question: What is the real role of a CEO in an agency?
Brad breaks down the key responsibilities that separate working in the business from working on it—and why that distinction is vital for growth and innovation. Packed with practical strategies, this discussion is a must-listen for agency leaders ready to elevate their leadership and scale with intention.
What you will learn in this episode:
-
How to strategically divide time between working on versus in your business.
-
The critical role of the CEO in setting agency strategy, culture, and driving major deals.
-
Techniques for effective resource allocation that align both CEO and owner goals.
-
Distinguishing between the roles of CEO and owner for agency success.
-
How to leverage team feedback and performance reviews to improve leadership.
-
Strategies to combat common bottlenecks and foster middle management growth.
-
The transformative impact of taking time off to enhance creative and strategic thinking.
Bio
Brad Farris is known for helping agency owners grow through the $1M—$2M barrier to become thriving $3M —$5M agencies.
For over twenty years, Brad has worked alongside agency owners to help them sharpen their focus, raise their prices, and hire better people to scale their firms.
In his work with hundreds of agency owners, he’s learned that success is driven less by what you do than who you decide to be, and the biggest hurdle to your agency’s growth is between your ears.
Resources:
-
Website: https://anchoradvisors.com/
-
LinkedIn Personal: https://www.linkedin.com/in/bradfarris/
-
LinkedIn Business: https://www.linkedin.com/company/anchor-advisors-ltd./
-
Business Growth Phase Assessment: https://anchoradvisors.com/accelerate-your-business-growth/
-
Self-Leadership Assessment: https://anchoradvisors.com/self-leadership-assessment/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!